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100   $a20131219d2012      uy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFrom science 2.0 to pharma 3.0 $esemantic search and social media in the pharmaceutical industry and STM publishing /$fHerve? Basset, David Stuart and Denise Silber ; with contributions from Franc?ois Boutin
205   $a1st edition
210  1$aOxford :$cChandos Publishing,$d2012.
215   $a1 online resource (293 p.)
225 1 $aChandos publishing social media series
300   $aDescription based upon print version of record.
311   $a1-84334-709-1 
320   $aIncludes bibliographical references and index.
327   $apart 1. From science 2.0 (2000-2010) -- part 2. ... and pharma 2.0 ... -- part 3. ... to pharma 3.0 (2010-).
330   $aScience 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered
410  0$aChandos social media series.
606   $aOnline social network
606   $aPharmaceutical industry
615  0$aOnline social network.
615  0$aPharmaceutical industry.
676   $a501.3
700   $aBasset$b Herve?$01699145
701   $aStuart$b David$g(David Patrick)$0947363
701   $aSilber$b Denise$01699146
701   $aBoutin$b Franc?ois$01699147
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910814101803321
996   $aFrom science 2.0 to pharma 3.0$94081169
997   $aUNINA