LEADER 04968nam 2200673Ia 450 001 9910814090903321 005 20200520144314.0 010 $a1-136-81116-8 010 $a1-283-46111-0 010 $a9786613461117 010 $a1-136-81117-6 010 $a0-203-82884-4 024 7 $a10.4324/9780203828847 035 $a(CKB)2670000000148269 035 $a(EBL)728269 035 $a(SSID)ssj0000678434 035 $a(PQKBManifestationID)11387198 035 $a(PQKBTitleCode)TC0000678434 035 $a(PQKBWorkID)10699844 035 $a(PQKB)10362868 035 $a(OCoLC)797918754 035 $a(Au-PeEL)EBL728269 035 $a(CaPaEBR)ebr10533845 035 $a(CaONFJC)MIL346111 035 $a(OCoLC)995531925 035 $a(MiAaPQ)EBC728269 035 $a(EXLCZ)992670000000148269 100 $a20100920d2011 uy 0 101 0 $aeng 135 $aurcn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMultimodal studies $eexploring issues and domains /$fedited by Kay L. O'Halloran and Bradley A. Smith 205 $a1st ed. 210 $aNew York $cRoutledge$d2011 215 $a1 online resource (xvii, 269 pages) $cillustrations 225 1 $aRoutledge studies in multimodality ;$v2 311 $a0-415-75441-0 311 $a0-415-88822-0 320 $aIncludes bibliographical references and index. 327 $a1. Multimodal Studies -- Part I. Issues in Multimodal Studies -- 2. The Decomposability of Semiotic Modes -- 3. Speech and Writing: Intonation within Multimodal Studies -- 4. Visual Space and Ideology: A Critical Cognitive Analysis of Spatial Orientations in Advertising -- 5. The Music Table Revisited: Problems of Changing Levels of Detail and Abstraction in a Tangible Representation -- 6. Enregistering Identity in Indonesian Television Serials: A Multimodal Analysis -- 7. The Semiotics of Decoration -- Part II. Domains of Multimodal Studies -- 8. Multimodality and Social Actions in 'Personal Publishing' Text: From the German 'Poetry Album' to Web 2.0 'Social Network Sites' -- 9. Knowledge Communication in Green Corporate Marketing: A Multimodal Discourse Analysis of an Ecomagination Video -- 10. The Implications of Multimodality for Media Literacy -- 11. The Changing Pedagogic Landscape of Subject English in UK Classrooms -- 327 $a12. Picture Books for Young Children of Different Ages: The Changing Relationships between Images and Words -- 13. Semiotisation Processes of Space: From Drawing Our Homes to Styling Them -- 14. Art vs. Computer Animation: Integrity and Technology in South Park. 330 $aThe phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines ... against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies. 410 0$aRoutledge studies in multimodality ;$v2. 606 $aModality (Linguistics) 606 $aSemiotics 615 0$aModality (Linguistics) 615 0$aSemiotics. 676 $a302.2/2 701 $aO'Halloran$b Kay L$0882785 701 $aSmith$b Bradley A$01717963 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814090903321 996 $aMultimodal studies$94114613 997 $aUNINA