LEADER 05016nam 2200661 450 001 9910814081703321 005 20230803203255.0 010 $a1-118-89877-X 010 $a1-118-89873-7 035 $a(CKB)3710000000134473 035 $a(EBL)1715406 035 $a(OCoLC)875675302 035 $a(SSID)ssj0001265486 035 $a(PQKBManifestationID)11720664 035 $a(PQKBTitleCode)TC0001265486 035 $a(PQKBWorkID)11243449 035 $a(PQKB)11705569 035 $a(MiAaPQ)EBC1715406 035 $a(DLC) 2014013289 035 $a(Au-PeEL)EBL1715406 035 $a(CaPaEBR)ebr10887340 035 $a(CaONFJC)MIL622058 035 $a(EXLCZ)993710000000134473 100 $a20140708h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStartup mixology $eTech Cocktail's guide to building, growing, and celebrating startup success /$fFrank Gruber 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (275 p.) 300 $aIncludes index. 311 $a1-118-84438-6 320 $aIncludes bibliographical references and index. 327 $aPart 1 : getting started. Entrepreneurial mind ; Ideas ; Action ; Formation -- Part 2 : product. Product-market fit ; Launch ; Metrics -- Part 3 : team and people. Team ; Culture ; Celebration ; Relationships -- Part 4 : sales and marketing. Marketing ; Sales -- Part 5 : money. Bootstrapping ; Funding -- Part 6 : growth and change. Failure ; Success. 327 $aThe Harsh Reality 330 $a"Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.Startup Mixology is first and foremost a book about turning your ideas into action. From the co-founder of media company Tech Cocktail, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here - it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is - and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.In the end, Startup Mixology is an optimistic book. You can do this - and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups"--$cProvided by publisher. 330 $a"Startup Mixology combines 20 "key ingredients" for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to get traction with your product, and more. Lessons include: how to think like an entrepreneur, turning your ideas into action, how to build a team, launching your product, creating marketing delight, and more"--$cProvided by publisher. 606 $aHigh technology industries$xManagement 606 $aNew business enterprises$xManagement 606 $aTechnological innovations$xManagement 606 $aEntrepreneurship 615 0$aHigh technology industries$xManagement. 615 0$aNew business enterprises$xManagement. 615 0$aTechnological innovations$xManagement. 615 0$aEntrepreneurship. 676 $a658.1/1 686 $aBUS000000$2bisacsh 700 $aGruber$b Frank$01695994 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814081703321 996 $aStartup mixology$94075619 997 $aUNINA