LEADER 04002nam 2200697Ia 450 001 9910813960703321 005 20200520144314.0 010 $a9786611722944 010 $a1-281-72294-4 010 $a0-300-13362-6 024 7 $a10.12987/9780300133622 035 $a(CKB)1000000000472092 035 $a(OCoLC)191928778 035 $a(CaPaEBR)ebrary10167940 035 $a(SSID)ssj0000214538 035 $a(PQKBManifestationID)11166423 035 $a(PQKBTitleCode)TC0000214538 035 $a(PQKBWorkID)10167211 035 $a(PQKB)10027698 035 $a(MiAaPQ)EBC3419890 035 $a(DE-B1597)485520 035 $a(OCoLC)1024044761 035 $a(DE-B1597)9780300133622 035 $a(Au-PeEL)EBL3419890 035 $a(CaPaEBR)ebr10167940 035 $a(CaONFJC)MIL172294 035 $a(OCoLC)923588223 035 $a(EXLCZ)991000000000472092 100 $a20030422d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOn deaf Ears $ethe limits of the bully pulpit /$fGeorge C. Edwards 205 $a1st ed. 210 $aNew Haven $cYale University Press$dc2003 215 $a1 online resource (xii, 303 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 0 $a0-300-10009-4 311 0 $a0-300-11581-4 320 $aIncludes bibliographical references (p. 255-293) and index. 327 $tFront matter --$tContents --$tPreface --$t1. The Permanent Campaign: Why Does the President Go Public? --$t2. Presidential Persuasion: Does the Public Respond? Part I --$t3. Presidential Persuasion: Does the Public Respond? Part II-Ronald Reagan --$t4. Charisma and Personality: Does the Messenger Matter? --$t5. The Politics of Veneration: Do the People Defer? --$t6. Disseminating the Message: Can the President Focus the Public's Attention? --$t7. Framing the Message: Can the President Structure Choice? --$t8. Receiving the Message: Is Anyone Listening? --$t9. Accepting the Message: Can the President Overcome Predispositions? --$t10. Going Public in Perspective: What Should the President Do? --$tNotes --$tIndex 330 $aAmerican presidents often engage in intensive campaigns to obtain public support for their policy initiatives. This core strategy for governing is based on the premise that if presidents are skilled enough to exploit the "bully pulpit," they can successfully persuade or even mobilize public opinion on behalf of their legislative goals. In this book, George Edwards analyzes the results of hundreds of public opinion polls from recent presidencies to assess the success of these efforts. Surprisingly, he finds that presidents typically are not able to change public opinion; even great communicators usually fail to obtain the public's support for their high-priority initiatives. Focusing on presidents' personae, their messages, and the American public, he explains why presidents are often unable to move public opinion and suggests that their efforts to do so may be counterproductive. Edwards argues that shoring up previously existing support is the principal benefit of going public and that "staying private"-negotiating quietly with elites-may often be more conducive to a president's legislative success. 606 $aCommunication in politics$zUnited States 606 $aRhetoric$xPolitical aspects$zUnited States$xHistory$y20th century 606 $aPresidents$zUnited States$xPublic opinion 606 $aPublic opinion$zUnited States 615 0$aCommunication in politics 615 0$aRhetoric$xPolitical aspects$xHistory 615 0$aPresidents$xPublic opinion. 615 0$aPublic opinion 676 $a320.973/01/4 700 $aEdwards$b George C$0114695 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813960703321 996 $aOn deaf Ears$93967169 997 $aUNINA