LEADER 02803nam  2200625Ia 450 
001 9910813953203321
005 20240513191153.0
010   $a1-4399-0626-2
035   $a(CKB)2550000000031111
035   $a(EBL)660535
035   $a(OCoLC)708091159
035   $a(SSID)ssj0000472395
035   $a(PQKBManifestationID)11973375
035   $a(PQKBTitleCode)TC0000472395
035   $a(PQKBWorkID)10434658
035   $a(PQKB)11321344
035   $a(MiAaPQ)EBC660535
035   $a(MdBmJHUP)muse13419
035   $a(Au-PeEL)EBL660535
035   $a(CaPaEBR)ebr10451015
035   $a(CaONFJC)MIL514649
035   $a(EXLCZ)992550000000031111
100   $a20101022d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe production of modernization $eDaniel Lerner, mass media, and the passing of traditional society /$fHemant Shah
205   $a1st ed.
210   $aPhiladelphia $cTemple University Press$dc2011
215   $a1 online resource (227 p.)
300   $aDescription based upon print version of record.
311   $a1-4399-0624-6 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: the rise of modernization theory -- Lerner at the psychological warfare division: propaganda and the effectiveness of mass media -- Lerner at Stanford: tools of the social science trade -- Lerner at Columbia: the voice of America's Turkey studies -- Lerner at MIT: the key elements of passing of traditional society -- After passing of traditional society: the persistence and meaning of "Lerner".
330   $aDaniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life.The Production of Modernization examines Lerner's writings to construct the i
606   $aMass media and culture
606   $aPolitical sociology
606   $aPolitics and culture
615  0$aMass media and culture.
615  0$aPolitical sociology.
615  0$aPolitics and culture.
676   $a303.48/33
686   $aAP 14000$2rvk
686   $aMS 1170$2rvk
686   $aMS 7850$2rvk
700   $aShah$b Hemant$f1957-$01629552
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910813953203321
996   $aThe production of modernization$94002371
997   $aUNINA