LEADER 02978nam 2200601Ia 450 001 9910813922703321 005 20200520144314.0 010 $a0-203-32313-0 010 $a1-135-93942-X 010 $a1-280-05919-2 010 $a1-135-93941-1 035 $a(CKB)2670000000335977 035 $a(EBL)199630 035 $a(OCoLC)437059527 035 $a(MiAaPQ)EBC199630 035 $a(EXLCZ)992670000000335977 100 $a20040303d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aGender and candidate communication $evideoStyle, webStyle, newsStyle /$fDianne G. Bystrom ... [et al.] 205 $a1st ed. 210 $aNew York ;$aLondon $cRoutledge$d2004 215 $a1 online resource (247 p.) 225 1 $aGender politics, global issues 300 $aDescription based upon print version of record. 311 $a0-415-94682-4 320 $aIncludes bibliographical references (p. 227-236) and index. 327 $aBook Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle 327 $aNewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index 330 $aThis book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes. 410 0$aGender politics, global issues. 606 $aWomen political candidates$zUnited States 606 $aWomen political candidates$xPress coverage$zUnited States 606 $aMass media and women$zUnited States 606 $aCommunication in politics$zUnited States 606 $aPolitical campaigns$zUnited States 615 0$aWomen political candidates 615 0$aWomen political candidates$xPress coverage 615 0$aMass media and women 615 0$aCommunication in politics 615 0$aPolitical campaigns 676 $a324.730820973 701 $aBystrom$b Dianne G$0283899 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813922703321 996 $aGender and candidate communication$94190787 997 $aUNINA