LEADER 02471nam  2200565Ia 450 
001 9910813764703321
005 20200520144314.0
010   $a1-280-70552-3
010   $a9786610705528
010   $a1-84663-075-4
035   $a(CKB)1000000000337428
035   $a(SSID)ssj0000829101
035   $a(PQKBManifestationID)11524838
035   $a(PQKBTitleCode)TC0000829101
035   $a(PQKBWorkID)10761444
035   $a(PQKB)11221631
035   $a(MiAaPQ)EBC275472
035   $a(Au-PeEL)EBL275472
035   $a(CaPaEBR)ebr10146659
035   $a(CaONFJC)MIL70552
035   $a(OCoLC)935261753
035   $a(EXLCZ)991000000000337428
100   $a20000815d2006      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aCurrent status and future direction $eviews from global thought leaders /$fedited by Goran Svensson
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2006
215   $a74 p
225 0 $aEuropean Business Review ;$v18, no. 4
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-84663-074-6 
327   $aCover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- Marketing strategy: taxonomy and frameworks -- Helping marketing research earn a seat at the table for decision-making -- Macromarketing: origins, development, current status and possible future direction -- The marketing code: unlocking the secrets of Dan Brown's success -- Call for papers.
330   $aThis e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issue is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections are valuable to the research community worldwide. It will also be of great importance to practicing managers in business.
606   $aStrategic planning
606   $aBusiness planning
615  0$aStrategic planning.
615  0$aBusiness planning.
676   $a658.4;658.4012
701   $aSvensson$b Goran$00
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910813764703321
996   $aCurrent status and future direction$93971384
997   $aUNINA