LEADER 01048nam0-22003131i-450- 001 990006979790403321 005 20090330130523.0 035 $a000697979 035 $aFED01000697979 035 $a(Aleph)000697979FED01 035 $a000697979 100 $a20011022d1974----km-y0itay50------ba 101 0 $afre 102 $aNL 105 $ay-------001yy 200 1 $a<>3. Reich et la rèorganisation èconomique de l'Europe$e1940-1942$eorigines et projets$fJean Freymond 210 $aLeiden$cA.W. Sijthoff$d1974 215 $aXXII, 302 p.$d24 cm 225 1 $aCollection de relations internationales$fInstitut Universitaire des Haustes Études$v3 517 1 $a<>Troisieme Reich et la rèorganisation èconomique de l'Europe 676 $a341$v20$zita 700 1$aFreymond,$bJean$0247235 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006979790403321 952 $aX Q[2] 26$b100730$fFGBC 959 $aFGBC 996 $a3. Reich et la rèorganisation èconomique de l'Europe$9700700 997 $aUNINA LEADER 03087nam 2200541 450 001 9910813748303321 005 20230808195034.0 010 $a1-60650-940-3 035 $a(CKB)3710000000842466 035 $a(EBC)4659278 035 $a(OCoLC)958412568 035 $a(CaBNvSL)swl00406819 035 $a(MiAaPQ)EBC4659278 035 $a(Au-PeEL)EBL4659278 035 $a(CaPaEBR)ebr11252270 035 $a(CaONFJC)MIL950605 035 $a(OCoLC)957655460 035 $a(EXLCZ)993710000000842466 100 $a20190122d2016 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aLittle book of healthcare marketing $ehelping clinics and practitioners build brand and a thriving practice /$fDrew Stevens 205 $aFirst edition. 210 1$aNew York, NY :$cMomentum Press,$d[2016] 210 4$d©2016 215 $a1 online resource (xiv, 76 pages) $cillustrations 225 1 $aPractice management collection 311 $a1-60650-939-X 320 $aIncludes bibliographical references and index. 327 $a1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index. 330 3 $aMedical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you. 410 0$aPractice management collection. 606 $aMedical care$xMarketing 606 $aMedical offices$xPersonnel management 615 0$aMedical care$xMarketing. 615 0$aMedical offices$xPersonnel management. 676 $a362.10688 700 $aStevens$b Drew$0919501 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813748303321 996 $aLittle book of healthcare marketing$94088423 997 $aUNINA