LEADER 05061nam 2200745 450 001 9910813744703321 005 20230125185925.0 010 $a1-60649-853-3 035 $a(CKB)3710000000842357 035 $a(BEP)4653409 035 $a(OCoLC)957560519 035 $a(CaBNVSL)swl00406803 035 $a(Au-PeEL)EBL4653409 035 $a(CaPaEBR)ebr11250951 035 $a(CaONFJC)MIL950000 035 $a(OCoLC)958565001 035 $a(CaSebORM)9781606498538 035 $a(MiAaPQ)EBC4653409 035 $a(EXLCZ)993710000000842357 100 $a20160829d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSocial media ethics made easy $ehow to comply with FTC guidelines /$fJoseph W. Barnes 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (xiv, 104 pages) 225 1 $aGiving voice to values on business ethics and corporate social responsibility collection,$x2333-8814 311 $a1-60649-852-5 320 $aIncludes bibliographical references (pages 93-99) and index. 327 $a1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. 330 3 $aWhen you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization. 410 0$aGiving voice to values on business ethics and corporate social responsibility collection.$x2333-8814 606 $aOnline social networks$xMoral and ethical aspects 606 $aSocial media$xMoral and ethical aspects 606 $aInternet marketing$xMoral and ethical aspects 606 $aWord-of-mouth advertising$xMoral and ethical aspects 610 $aFederal Trade Commission disclosure 610 $aFTC disclosure 610 $aFederal Trade Commission Endorsement 610 $aFTC Endorsement 610 $aFTC endorsement requirements 610 $aFederal Trade Commission social media 610 $aFTC social media 610 $aFederal Trade Commission social media rules 610 $aFTC social media rules 610 $aSocial media deception 610 $asocial media disclosure 610 $aSocial media endorsements 610 $asocial media marketing 615 0$aOnline social networks$xMoral and ethical aspects. 615 0$aSocial media$xMoral and ethical aspects. 615 0$aInternet marketing$xMoral and ethical aspects. 615 0$aWord-of-mouth advertising$xMoral and ethical aspects. 676 $a302.231 700 $aBarnes$b Joseph W.$01703297 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813744703321 996 $aSocial media ethics made easy$94088389 997 $aUNINA