LEADER 03155nam 2200625Ia 450 001 9910813662603321 005 20240516143412.0 010 $a0-8047-8332-2 024 7 $a10.1515/9780804783323 035 $a(CKB)2670000000185365 035 $a(EBL)887970 035 $a(OCoLC)785811683 035 $a(SSID)ssj0000658607 035 $a(PQKBManifestationID)11414878 035 $a(PQKBTitleCode)TC0000658607 035 $a(PQKBWorkID)10691164 035 $a(PQKB)10563472 035 $a(DE-B1597)564539 035 $a(DE-B1597)9780804783323 035 $a(Au-PeEL)EBL887970 035 $a(CaPaEBR)ebr10553330 035 $a(OCoLC)1198931203 035 $a(MiAaPQ)EBC887970 035 $a(EXLCZ)992670000000185365 100 $a20110927d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSerial innovators $ehow individuals create and deliver breakthrough innovations in mature firms /$fAbbie Griffin, Raymond L. Price, and Bruce A. Vojak 205 $a1st ed. 210 $aStanford, California $cStanford Business Books, an imprint of Stanford University Press$d2012 215 $a1 online resource (238 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-7597-4 320 $aIncludes bibliographical references and index. 327 $aContents; Preface and Acknowledgments; Introduction: Serial Innovators and Why They Matter; 1. Breakthrough Innovation in Mature Firms; 2. The Processes by Which Serial Innovators Innovate; 3. Customer Engagement for Breakthrough Innovation; 4. Navigating the Politics of Breakthrough Innovation; 5. Characteristics of Serial Innovators; 6. Identifying and Developing Serial Innovators; 7. Managing Serial Innovators for Impact; 8. Love Letters to Our Customers: Serial Innovators, Aspiring Serial Innovators, and All Those with and for Whom They Work 327 $aAppendix: Interview Suggestions for Identifying Potential Serial InnovatorsReferences; Index 330 $aSerial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings 606 $aTechnological innovations$xManagement 606 $aNew products 615 0$aTechnological innovations$xManagement. 615 0$aNew products. 676 $a658.4/063 700 $aGriffin$b Abbie$01606798 701 $aPrice$b Raymond L$g(Raymond Lewis)$01606799 701 $aVojak$b Bruce A$01606800 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813662603321 996 $aSerial innovators$93932761 997 $aUNINA