LEADER 05699nam 2200745Ia 450 001 9910813614903321 005 20200520144314.0 010 $a1-282-73812-7 010 $a9786612738128 010 $a0-12-382230-0 035 $a(CKB)2550000000015524 035 $a(EBL)629969 035 $a(OCoLC)701236950 035 $a(SSID)ssj0000404075 035 $a(PQKBManifestationID)11276802 035 $a(PQKBTitleCode)TC0000404075 035 $a(PQKBWorkID)10451653 035 $a(PQKB)10091126 035 $a(Au-PeEL)EBL629969 035 $a(CaPaEBR)ebr10408229 035 $a(CaONFJC)MIL273812 035 $a(OCoLC)701106278 035 $a(OCoLC)ocn701106278 035 $a(CaSebORM)9780123822291 035 $a(MiAaPQ)EBC629969 035 $a(EXLCZ)992550000000015524 100 $a20100527d2011 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAnalyzing social media networks with NodeXL $einsights from a connected world /$fDerek L. Hansen, Ben Schneiderman, Marc A. Smith 205 $a1st edition 210 $aAmsterdam ;$aBoston $cM. Kaufmann$dc2011 215 $a1 online resource (301 p.) 300 $aDescription based upon print version of record. 311 $a0-12-382229-7 320 $aIncludes bibliographical references and index. 327 $aFront cover; Analyzing social media networks with NodeXL; Copyright page; Contents; Preface; Acknowledgments; About the Authors; Contributors; PART I: GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS; Chapter 1. Introduction to Social Media and Social Networks; 1.1 INTRODUCTION; 1.2 A HISTORICAL PERSPECTIVE; 1.3 THE RISE OF SOCIAL MEDIA AS CONSUMER APPLICATIONS; 1.4 INDIVIDUAL CONTRIBUTIONS GENERATE PUBLIC WEALTH; 1.5 WHO SHOULD READ THIS BOOK; 1.6 APPLYING SOCIAL MEDIA TO NATIONAL PRIORITIES; 1.7 WORLDWIDE EFFORTS; 1.8 PRACTITIONER'S SUMMARY; 1.9 RESEARCHER'S AGENDA 327 $aChapter 2. Social Media: New Technologies of Collaboration 2.1 INTRODUCTION; 2.2 SOCIAL MEDIA DEFINED; 2.3 SOCIAL MEDIA DESIGN FRAMEWORK; 2.4 SOCIAL MEDIA EXAMPLES; 2.5 PRACTITIONER'S SUMMARY; 2.6 RESEARCHER'S AGENDA; Chapter 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections; 3.1 INTRODUCTION; 3.2 THE NETWORK PERSPECTIVE; 3.3 TYPES OF NETWORKS; 3.4 THE NETWORK ANALYSIS RESEARCH AND PRACTITIONER LANDSCAPE; 3.5 NETWORK ANALYSIS METRICS; 3.6 SOCIAL NETWORKS IN THE ERA OF ABUNDANT COMPUTATION 327 $a3.7 THE ERA OF ABUNDANT SOCIAL NETWORKS: FROM THE DESKTOP TO YOUR POCKET 3.8 TOOLS FOR NETWORK ANALYSIS; 3.9 NODE-LINK DIAGRAMS: VISUALLY MAPPING SOCIAL NETWORKS; 3.10 COMMON NETWORK ANALYSIS QUESTIONS APPLIED TO SOCIAL MEDIA; 3.11 PRACTITIONER'S SUMMARY; 3.12 RESEARCHER'S AGENDA; PART II: NODEXL TUTORIAL: LEARNING BY DOING; Chapter 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling; 4.1 INTRODUCTION; 4.2 DOWNLOADING AND INSTALLING NODEXL; 4.3 GETTING STARTED WITH NODEXL; 4.4 LAYOUT: ARRANGING VERTICES IN THE GRAPH PANE; 4.5 VISUAL DESIGN: MAKING NETWORK DISPLAYS MEANINGFUL 327 $a4.6 LABELING: ADDING TEXT LABELS TO VERTICES AND EDGES 4.7 PRACTITIONER'S SUMMARY; 4.8 RESEARCHER'S AGENDA; Chapter 5. Calculating and Visualizing Network Metrics; 5.1 INTRODUCTION; 5.2 KITE NETWORK EXAMPLE; 5.3 COMPUTING GRAPH METRICS; 5.4 LES MISÉRABLES CO-APPEARANCE NETWORK; 5.5 PRACTITIONER'S SUMMARY; 5.6 RESEARCHER'S AGENDA; Chapter 6. Preparing Data and Filtering; 6.1 INTRODUCTION; 6.2 SERIOUS EATS NETWORK EXAMPLE; 6.3 FILTERING TO REDUCE CLUTTER AND REVEAL IMPORTANT FEATURES; 6.4 PUTTING IT ALL TOGETHER; 6.5 PRACTITIONER'S SUMMARY; 6.6 RESEARCHER'S AGENDA 327 $aChapter 7. Clustering and Grouping 7.1 INTRODUCTION; 7.2 THE 2007 SENATE VOTING ANALYSIS; 7.3 LES MISÉRABLES CHARACTER CLUSTERS; 7.4 FEDERAL COMMUNICATIONS COMMISSION (FCC) LOBBYING COALITION NETWORK; 7.5 PRACTITIONER'S SUMMARY; 7.6 RESEARCHER'S AGENDA; PART III: SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES; Chapter 8. Email: The Lifeblood of Modern Communication; 8.1 INTRODUCTION; 8.2 HISTORY AND DEFINITION OF EMAIL; 8.3 EMAIL NETWORKS; 8.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING EMAIL NETWORKS?; 8.5 WORKING WITH EMAIL DATA; 8.6 CLEANING EMAIL DATA IN NODEXL 327 $a8.7 ANALYZING PERSONAL EMAIL NETWORKS 330 $aBusinesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic 606 $aData mining$xComputer programs 606 $aInformation visualization$xComputer programs 606 $aWebometrics$xComputer programs 606 $aOnline social networks 615 0$aData mining$xComputer programs. 615 0$aInformation visualization$xComputer programs. 615 0$aWebometrics$xComputer programs. 615 0$aOnline social networks. 676 $a006.7/54 700 $aHansen$b Derek L$0719758 701 $aSchneiderman$b Ben$01687473 701 $aSmith$b Marc A.$f1965-$0863212 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813614903321 996 $aAnalyzing social media networks with NodeXL$94060955 997 $aUNINA