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010   $a1-119-19874-7
010   $a1-281-23749-3
010   $a9786611237493
010   $a0-470-25923-X
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100   $a20070813d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPricing with confidence $e10 ways to stop leaving money on the table /$fReed K. Holden, Mark R. Burton
205   $a1st ed.
210   $aHoboken, NJ $cWiley$dc2008
215   $a1 online resource (242 p.)
300   $aDescription based upon print version of record.
311   $a0-470-19757-9 
320   $aIncludes bibliographical references and index.
327   $aPRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing
327   $aRule Eight: Build Your Selling BackboneRule Nine: Take Simple Steps to Move from Cost-Plus to Value-Based Pricing; Rule Ten: Price with Confidence: Remember Who You Are; INDEX
330   $aBad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
606   $aPricing
606   $aService industries$xPrices
615  0$aPricing.
615  0$aService industries$xPrices.
676   $a658.1554
676   $a658.8
676   $a658.8/16
676   $a658.816
700   $aHolden$b Reed K$01631443
701   $aBurton$b Mark R.$f1965-$01631444
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910813532303321
996   $aPricing with confidence$93970239
997   $aUNINA