LEADER 03917nam 2200637 450 001 9910813341303321 005 20230807215823.0 010 $a3-11-041484-8 010 $a3-11-041491-0 024 7 $a10.1515/9783110414844 035 $a(CKB)3710000000420554 035 $a(EBL)1880524 035 $a(SSID)ssj0001537802 035 $a(PQKBManifestationID)11876275 035 $a(PQKBTitleCode)TC0001537802 035 $a(PQKBWorkID)11519055 035 $a(PQKB)11337096 035 $a(DE-B1597)449908 035 $a(OCoLC)912323267 035 $a(DE-B1597)9783110414844 035 $a(MiAaPQ)EBC1880524 035 $a(Au-PeEL)EBL1880524 035 $a(CaPaEBR)ebr11059878 035 $a(CaONFJC)MIL808076 035 $a(EXLCZ)993710000000420554 100 $a20150611h20152015 uy 0 101 0 $aeng 135 $aur|nu---|u||u 181 $ctxt 182 $cc 183 $acr 200 00$aHealthcare $emarket dynamics, policies and strategies in Europe /$fedited by Mario Glowik, S?awomir Smyczek 210 1$aBerlin, Germany ;$aBoston, Massachusetts :$cDe Gruyter Oldenbourg,$d2015. 210 4$d©2015 215 $a1 online resource (264 p.) 300 $aDescription based upon print version of record. 311 $a3-11-055388-0 311 $a3-11-041468-6 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $tFront matter --$tPreface --$tContents --$t1. Introduction to the European Healthcare Market --$t2. Investment Attractiveness of the Healthcare Markets in Europe --$t3. Consumption and Consumer Behavior in the European Healthcare Market --$t4. New Trends in Consumer Behavior in the European Healthcare Market --$t5. Relationship Marketing Performance of Medical Facilities --$t6. Emerging Buying Center Concepts in Healthcare Industries --$t7. Integrated Marketing Communication in the European Healthcare Market --$t8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs --$t9. Healthcare Business Performance ? Control Mechanisms --$t10. E-healthcare Service and Business Strategies in a Virtual Environment --$t11. Social Media Implementation in the European Healthcare Sector --$t12. Customer Values and Attitudes towards e-Healthcare Services --$t13. Efficiency Control of Building Relationships with Customers by using Social Media --$tAbout the Authors --$tIndex --$tBackmatter 330 $aEmerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country. 606 $aMedical care$zEurope 607 $aEurope 607 $aEurope$zEuropean Union countries$2fast 607 $aEuropa?ische Union$2gnd 615 0$aMedical care 676 $a362.1094 702 $aGlowik$b Mario 702 $aSmyczek$b S?awomir 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813341303321 996 $aHealthcare$91892725 997 $aUNINA