LEADER 05350nam 2200697 450 001 9910813333403321 005 20200520144314.0 010 $a1-118-85279-6 010 $a1-118-85271-0 035 $a(CKB)2550000001273041 035 $a(EBL)1674223 035 $a(SSID)ssj0001213336 035 $a(PQKBManifestationID)11782573 035 $a(PQKBTitleCode)TC0001213336 035 $a(PQKBWorkID)11227619 035 $a(PQKB)11021211 035 $a(JP-MeL)3000030649 035 $a(Au-PeEL)EBL1674223 035 $a(CaPaEBR)ebr10862684 035 $a(CaONFJC)MIL595168 035 $a(OCoLC)877770926 035 $a(CaSebORM)9781118852798 035 $a(MiAaPQ)EBC1674223 035 $z(PPN)272707740 035 $a(PPN)194172201 035 $a(EXLCZ)992550000001273041 100 $a20140501h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aUX for dummies /$fby Donald Chesnut and Kevin Nichols 205 $a1st edition 210 1$aWest Sussex, England :$cJohn Wiley & Sons,$d2014. 210 4$d©2014 215 $a1 recurso en línea (339 p.) 225 1 $aFor dummies 300 $aIncludes index. 300 $a"Making Everything Easier!." 311 $a1-118-85278-8 311 $a1-306-63917-4 327 $aContents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with UX; Chapter 1: Defining UX and the Process; What Is UX, Really?; The Promise of Good UX Design; UX Components; UX Is a Big Deal; How UX and Usability Work Together; Necessary UX Inputs; Considerations before Beginning UX; How a Typical Project Works; Chapter 2: Examining Why You Should Use UX; Realizing UX for All Channel Benefits; Understanding How UX Benefits Your Business 327 $aUnderstanding How UX Impacts Your UsersChapter 3: Determining Your Users; User Experience versus Customer Experience; Gathering Data; Analyzing the Data to Create User Profiles; Prioritizing Who's Most Important; Bringing Users to Life through Personas; A Final Example; Building Upon Your Understanding; Chapter 4: Modeling the Experience; Creating User Scenarios; Understanding and Designing User Journeys; Chapter 5: Understanding UX as (R)evolution; Figuring Out Your Strategy; Defining a Sustainable Model; Advancing the Future with a UX Process; Part II: Components of Design 327 $aChapter 6: Taming the Beast: Understanding What You Do and Don't HaveAssessing Your Current and Future States; Surveying Your Competitors to Build a Better Experience; Defining and Prioritizing Features and Requirements; Chapter 7: Developing Content Strategy; Defining Content and Content Strategy; Making Your Content Work; Understanding the Content Inventory and Audit; Interviewing Stakeholders for Content Requirements; Creating the Content Strategy Audit Report and Future-State Point of View (POV); Chapter 8: Designing the Content Strategy; Getting Started with Content Strategy 327 $aIdentifying the Necessary Content TypesCreating Experience-Level, Section-Level, and Page-Level Content Strategy; Creating a Content Model; Creating a Taxonomy; Identifying Content Life Cycles for Each Type of Content; Creating a Governance Model; Creating an Editorial Calendar and Production Tools; Chapter 9: Building the Information Architecture; Benefits of Good Information Architecture; Creating a Sitemap as the Framework of Your Experience; Constructing a Blueprint with Wireframes; Chapter 10: Designing for Specific Channels; Changing Trends in UX; Preparing Your Design for Multichannel 327 $aDesigning for Home Desktop, Laptop, and Large-Screen ComputersDesigning for Mobile Phones; Designing for Tablet Experiences; Designing UX for Other Channels; Considering the Role of Social Networks; Chapter 11: Diving into Visual Design; Wearing a UX Hat for Visual Design; Understanding the Basics of Visual Design; Conceptualizing Visual Design; Validating the Visual Design; Creating and Using Style Guides; Part III: Your UX in Action; Chapter 12: Testing: How It Can Save Your UX; Eight Common Testing Myths in UX; The Power of Prototypes; Deciding on Your Testing Strategy 327 $aUsing Participatory Design Testing Methods 330 $aGet up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your com 606 $aMicrocomputer workstations$vCongresses 615 0$aMicrocomputer workstations 676 $a004.16 700 $aChesnut$b Donald$01610953 702 $aNichols$b Kevin 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813333403321 996 $aUX for dummies$93938925 997 $aUNINA