LEADER 04454nam 2200769 450 001 9910485585403321 005 20170815144929.0 010 $a3-653-99806-9 010 $a3-653-04954-7 035 $a(CKB)2670000000587146 035 $a(EBL)1888811 035 $a(SSID)ssj0001454855 035 $a(PQKBManifestationID)11841193 035 $a(PQKBTitleCode)TC0001454855 035 $a(PQKBWorkID)11496700 035 $a(PQKB)11267646 035 $a(MiAaPQ)EBC1888811 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/70845 035 $a(PPN)229113214 035 $a(EXLCZ)992670000000587146 100 $a20150109h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAt the crossroads 1865-1918$iPart 3 $ea history of the Polish intelligentsia /$fMagdalena Micin?ska ; edited by Jerzy Jedlicki ; translated by Tristan Korecki 210 $aBern$cPeter Lang International Academic Publishing Group$d2015 210 1$aFrankfurt am Main, [Germany] :$cPeter Lang Edition,$d2014. 210 4$dİ2014 215 $a1 online resource (230 p.) 225 1 $aGeschichte - Erinnerung - Politik,$x2191-3528 ;$vBand 9 300 $aIncludes index. 311 $a3-631-62388-7 311 $a1-322-49788-5 327 $aCover; Table of contents; Introduction: The Black Gown; Chapter 1: The situation of the Polish intelligentsia after the January Insurrection; 1. Professional development opportunities; 2. The development of capitalism and opportunities for the intelligentsia; 3. Liberal professions; 4. New sources of the intelligentsia; Chapter 2: Styles of life; 1. The financial and property elites; 2. The provincial intelligentsia and the 'intelligent proletariat'; 3. An artistic bohemia; Chapter 3: The development conditions of a national culture; 1. The conditions of scientific and artistic work 327 $a2. Inter-Partition contacts3. Knowledge and talents leaking out; Chapter 4: The ideological debates of the 2nd half of the 19th century; 1. The Galician milieus: the birth of the Stan?czyk faction and the Krakow historical school. The Democrats and Positivists of Krakow; 2. Warsaw Positivism; 3. The means of social influence; 4. The self-stereotype of the Polish intelligentsia in the 2nd half of the 19th century; Chapter 5: At the century's turn; 1. The anti-Positivistic breakthrough; socialism and nationalism; 2. Renovation movements in the late 19th/early 20th century 327 $a3. Generational differences4. Promoting Polish education in society; 5. The Revolution of 1905-7; 6. Being a Polish twentieth-century intellectual in Poznan?, Krakow and Warsaw; Chapter 6: The Polish intelligentsia in Europe. The influence of pan-European trends on Poland; 1. Polish milieus in foreign lands; 2. Young Poland: between community commitment and decadence; 3. The First World War; Conclusion; Index 330 $aThe three-part work provides a first synthetic account of the history of the Polish intelligentsia from the days of its formation to World War I. The third part deals with the period between 1865 and 1918. It is the period of numerical growth of the intelligentsia, growth of its self-consciousness and at the same time of growing struggles and rivalries of various political streams. The study concludes with the moment when Poland regained the independence that had been lost in 1795. The work combines social and intellectual history, tracing both the formation of the intelligentsia as a social s 410 0$aGeschichte, Erinnerung, Politik ;$vBand 9. 606 $aIntellectuals$zPoland$xHistory 607 $aPoland$xIntellectual life 607 $aPoland$xHistory 610 $a1865?1918 610 $aCrossroads 610 $aEdited 610 $aHistory 610 $aIntelligentsia 610 $aJedlicki 610 $aJerzy 610 $aKulturgeschichte 610 $aMicinska 610 $aParteipolititk 610 $aPolish 610 $asoziale Schichten 615 0$aIntellectuals$xHistory. 676 $a305.5520943809034 700 $aMicin?ska$b Magdalena$0914580 702 $aJedlicki$b Jerzy 702 $aKorecki$b Tristan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910485585403321 996 $aAt the crossroads 1865-1918$92049672 997 $aUNINA LEADER 05451nam 2200697 450 001 9910813329003321 005 20200520144314.0 010 $a1-118-92955-1 010 $a1-118-81964-0 035 $a(CKB)2550000001273007 035 $a(EBL)1666541 035 $a(SSID)ssj0001215001 035 $a(PQKBManifestationID)11682427 035 $a(PQKBTitleCode)TC0001215001 035 $a(PQKBWorkID)11172877 035 $a(PQKB)11548103 035 $a(Au-PeEL)EBL1666541 035 $a(CaPaEBR)ebr10860973 035 $a(CaONFJC)MIL595134 035 $a(OCoLC)895747689 035 $a(CaSebORM)9781118819562 035 $a(MiAaPQ)EBC1666541 035 $a(EXLCZ)992550000001273007 100 $a20140501h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced Google AdWords /$fBrad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl 205 $aThird edition. 210 1$aIndianapolis, Indiana :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (698 p.) 300 $aIncludes index. 311 $a1-118-81956-X 311 $a1-306-63883-6 327 $aContents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner 327 $aGoogle TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads 327 $aChapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant 327 $aEstimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign 327 $aBlocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising 327 $aChapter 11: Utilizing Advanced Geographic Targeting Techniques 330 $aThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes 606 $aInternet advertising 606 $aInternet marketing 615 0$aInternet advertising. 615 0$aInternet marketing. 676 $a659.144 700 $aGeddes$b Brad$01629886 702 $aKnibbe$b Willem 702 $aWimpsett$b Kim 702 $aZeidel$b Dassi 702 $aBaumhackl$b Franz 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813329003321 996 $aAdvanced Google AdWords$93967893 997 $aUNINA