LEADER 05460nam 2200709 a 450 001 9910813178203321 005 20240313145618.0 010 $a1-84968-651-3 035 $a(CKB)2670000000355640 035 $a(EBL)1126739 035 $a(SSID)ssj0000907917 035 $a(PQKBManifestationID)12318490 035 $a(PQKBTitleCode)TC0000907917 035 $a(PQKBWorkID)10898152 035 $a(PQKB)11116988 035 $a(SSID)ssj0001691736 035 $a(PQKBManifestationID)16539169 035 $a(PQKBTitleCode)TC0001691736 035 $a(PQKBWorkID)15064798 035 $a(PQKB)25078798 035 $a(OCoLC)849934013 035 $a(Au-PeEL)EBL1126739 035 $a(CaPaEBR)ebr10695783 035 $a(CaONFJC)MIL485745 035 $a(OCoLC)842885407 035 $a(PPN)228029554 035 $a(FR-PaCSA)88850435 035 $a(MiAaPQ)EBC1126739 035 $a(EXLCZ)992670000000355640 100 $a20150303d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMicrosoft Dynamics CRM 2011 applications (MB2-868) certification guide $ea practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification exam /$fDanny Varghese 205 $a1st ed. 210 $aBirmingham, England $cPackt Publishing$dc2013 215 $a1 online resource (344 p.) 300 $aIncludes index. 300 $a"Professional Expertise Distilled"--Cover. 311 $a1-84968-650-5 327 $aCover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewers; www.packtpub.com; Table of Contents; Preface; Chapter 1: Microsoft Dynamics CRM 2011 Overview; Introduction to CRM 2011; Sales module; Business scenarios; Marketing module; Business scenarios; Customer service module; Business scenarios; Microsoft Dynamics CRM 2011 training and certifications; Training courses and examination; For users; For implementers and administrators; For developers; Certifications; Microsoft Certified Technology Specialist (MCTS); Microsoft Certified IT Professional (MCITP) 327 $aBenefits of certificationExam MB2-868; How to study for the exam; Hands-on experience; How to register for your exam; Exam languages; Exam fees; Retaking the exam; What to expect at the test center; How to make the best use of your time; How to answer the questions; Summary; Chapter 2: Activities and Notes; Activities; Business scenario; Custom activities; Activity attributes; Common attributes; E-mail specific attributes; Phone call specific attributes; Letter specific attributes; Fax specific attributes; Appointment specific attributes; Creating activities; Completing activities 327 $aViewing activitiesViewing activities on a record; Activity roll-up; Activity views; E-mail templates; Creating e-mail templates; Direct e-mails using e-mail templates; Notes; Creating notes; Test your knowledge; Summary; Chapter 3: Managing Marketing Automation Applications - Marketing Lists and Campaigns; Introduction to marketing list core records; Creating and managing marketing lists; Creating static marketing lists; Business scenario; Managing members dialog box; Updating static marketing lists; Creating dynamic marketing lists; Business scenario 327 $aCopying a dynamic marketing list to a static marketing listCopying marketing lists; Deleting and deactivating marketing lists; Dynamic versus static marketing lists; Creating and working with campaigns; Business scenario; Planning activities; Creating planning activities; Campaign activities; Creating campaign activities; Campaign responses; Targeted products; Adding targeted products; Sales literature; Adding sales literature; Target marketing lists; Adding marketing lists; Related campaigns; Adding related campaigns; Creating marketing campaigns; Campaign financial metrics 327 $aCreating and working with quick campaignsCreating quick campaigns; Scope of a quick campaign; Managing campaigns; Distributing campaign activities; Campaign responses; Creating a campaign response manually; Converting an activity to a campaign response; Converting a campaign response; Closing a campaign response; Campaign templates; Campaigns versus quick campaigns; Reporting and analysis; Views; Charts; Advanced find; Creating an advanced find; Export to Excel; Dashboards; Marketing dashboard; Creating a personal dashboard; System reports; Running marketing reports; Report wizard 327 $aCreating reports 330 $aThis Certification guide will follow a step-by-step approach to instruct the reader what they need to know to be able to become certified with Microsoft Dynamics CRM 2011.If you will implement Microsoft Dynamics CRM 2011, this book is for you. You should have a working knowledge of Microsoft Windows, Microsoft Internet Explorer, and Microsoft Office. 606 $aManagement information systems 606 $aCustomer relations$xManagement$xData processing 615 0$aManagement information systems. 615 0$aCustomer relations$xManagement$xData processing. 676 $a658.812028553 700 $aVarghese$b Danny$01640155 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813178203321 996 $aMicrosoft Dynamics CRM 2011 applications (MB2-868) certification guide$93983566 997 $aUNINA