LEADER 02351nam 2200517 450 001 9910813167503321 005 20230120120119.0 010 $a84-9180-635-0 035 $a(CKB)5310000000016224 035 $a(OCoLC)1131883928 035 $a(NyNyDIG)DIGUOCES0173 035 $a(MiAaPQ)EBC6772325 035 $a(OCoLC)1204299730 035 $a(FINmELB)ELB124444 035 $a(MiAaPQ)EBC7051668 035 $a(Au-PeEL)EBL7051668 035 $a(EXLCZ)995310000000016224 100 $a20230120d2019 uy 0 101 0 $aspa 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aLas Campan?as Conectadas $eComunicacio?n poli?tica en campan?a electoral /$fXavier Peytibi 205 $aPrimera edicio?n en formato digital. 210 1$aBarcelona :$cEditorial UOC,$d[2019] 210 4$d©2019 215 $a1 online resource 225 0 $aManuales ;$v660. Comunicacio?n poli?tica 311 $a84-9180-633-4 311 $a84-9180-634-2 320 $aIncludes bibliographical references and index. 330 $a¿Qué hacía de Bill Clinton el perfecto candidato? ¿Cómo podemos persuadir a los indecisos en una campaña electoral online y offline? ¿Estar más en la calle tiene efectos en el voto? ¿Hay trucos para que los activistas se movilicen? Estas y centenares de preguntas más se responden en este libro a través de historias, anécdotas y decenas de ejemplos prácticos en campañas de todo el mundo. Porque el modo de hacer campaña electoral está cambiando a la par que cambia la sociedad. Cada vez tienen más importancia las percepciones, las relaciones y conseguir memorabilidad en el elector. Porque solo si entendemos cómo afecta la comunicación política a los potenciales votantes podremos prepararnos para persuadirlos, sea de modo offline u online, en campañas conectadas. 410 0$aManuales (Editorial UOC) ;$v660. 410 0$aManuales (Editorial UOC).$pComunicacio?n poli?tica. 606 $aPolitical campaigns 615 0$aPolitical campaigns. 676 $a324.7 700 $aPeytibi$b Xavier$01617753 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813167503321 996 $aLas Campan?as Conectadas$93949071 997 $aUNINA LEADER 03079nam 22005535 450 001 9910300599403321 005 20220119143845.0 010 $a9783319757056 010 $a3319757059 024 7 $a10.1007/978-3-319-75705-6 035 $a(CKB)4100000003359419 035 $a(MiAaPQ)EBC5347223 035 $a(DE-He213)978-3-319-75705-6 035 $a(Perlego)3490856 035 $a(EXLCZ)994100000003359419 100 $a20180413d2018 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLaw, Engineering, and the American Right-of-Way $eImagining a More Just Street /$fby David Prytherch 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018. 215 $a1 online resource (215 pages) 311 08$a9783319757049 311 08$a3319757040 327 $a1. Introduction -- 2. Rethinking the Street as Space of Mobility, Rights, and (In)justice -- 3. Legal Geographies of the American "Right-of-Way" -- 4. The Contested Right to the Right-of-Way -- 5. Engineering the Roadway as Space of Flow -- 6. Controlling the Roadway: Signs, Markings, and Signals -- 7. "Streets for Everyone:" Intermodal Equity and Complete Streets -- 8. "Creating Real Spaces for People:" Emerging Standards for Intermodal Design -- 9. The (Block-by-Block) Fight for A More Just American Street -- 10. Towards an Equitable and Livable Street. 330 $aThis book explores the geography of the everyday roadway and contemplates how regulation and design shape our streets. People may question the hegemony of cars, but reimagining public streets is a major conceptual and technical challenge. Drawing from "new mobilities" and transport studies, Prytherch addresses how streets are structured by policy standards; what it means to have a right to the street; and how a more just street would look-in both theory and practice. He summarizes key traffic statutes, case laws, and engineering manuals, and interprets these in relation to mobility rights and justice. At its core, the book moves beyond criticism to highlight emerging movements which aim to develop more complete and livable streets for everyone. 606 $aSociology, Urban 606 $aHuman geography 606 $aTransportation engineering 606 $aTraffic engineering 606 $aUrban Sociology 606 $aHuman Geography 606 $aTransportation Technology and Traffic Engineering 615 0$aSociology, Urban. 615 0$aHuman geography. 615 0$aTransportation engineering. 615 0$aTraffic engineering. 615 14$aUrban Sociology. 615 24$aHuman Geography. 615 24$aTransportation Technology and Traffic Engineering. 676 $a388.01 700 $aPrytherch$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$0950281 906 $aBOOK 912 $a9910300599403321 996 $aLaw, Engineering, and the American Right-of-Way$92148606 997 $aUNINA