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010   $a9786610479221
010   $a1-84544-669-0
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035   $a(EBL)232245
035   $a(OCoLC)61394911
035   $a(SSID)ssj0000466175
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035   $a(PQKBTitleCode)TC0000466175
035   $a(PQKBWorkID)10457512
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100   $a20000815d2002      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing practices in Africa /$fguest editor, Kofi Q. Dadzie
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2002
215   $a1 online resource (144 p.)
225 0 $aJournal of business & industrial marketing ;$vv.17, no. 6
300   $aDescription based upon print version of record.
311   $a0-86176-771-3 
327   $aContents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency
330   $aAbout the Guest Editor Kofi Q. Dadzie teaches marketing and logistics in the Robinson College of Business at Georgia State University. For the past 21 years, Dr Dadzie has devoted much of his professional career to researching marketing practices in Africa's economic development with funding from the US Agency for International Development, US Information Agency, and African governments.
606   $aIndustrial marketing$zAfrica
606   $aMarketing$zAfrica
615  0$aIndustrial marketing
615  0$aMarketing
676   $a658.80096
701   $aDadzie$b Kofi Q$01710651
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910813152203321
996   $aMarketing practices in Africa$94101453
997   $aUNINA