LEADER 03834nam 2200625Ia 450 001 9910813085203321 005 20200520144314.0 010 $a1-5063-1954-8 010 $a0-8039-5397-6 010 $a1-4522-3345-4 010 $a1-4522-6363-9 035 $a(CKB)2550000000105645 035 $a(EBL)1016399 035 $a(OCoLC)811503497 035 $a(SSID)ssj0000675522 035 $a(PQKBManifestationID)12246784 035 $a(PQKBTitleCode)TC0000675522 035 $a(PQKBWorkID)10689124 035 $a(PQKB)10034235 035 $a(MiAaPQ)EBC1016399 035 $a(OCoLC)1007860995 035 $a(StDuBDS)EDZ0000085662 035 $a(EXLCZ)992550000000105645 100 $a19941013d1995 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDesigning health messages $eapproaches from communication theory and public health practice /$fEdward Maibach, Roxanne Louiselle Parrott, editors 205 $a1st ed. 210 $aThousand Oaks, Calif. $cSage Publications$dc1995 215 $a1 online resource (xiii, 304 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-322-41706-7 311 $a0-8039-5398-4 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages 327 $aChapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication 327 $aChapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors 330 8 $aHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. 606 $aMass media in health education 606 $aHealth promotion 615 0$aMass media in health education. 615 0$aHealth promotion. 676 $a362.1/014 701 $aMaibach$b Edward$0532260 701 $aParrott$b Roxanne$0736200 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813085203321 996 $aDesigning health messages$91454694 997 $aUNINA