LEADER 02650nam 2200601 450 001 9910813032703321 005 20230803211246.0 010 $a1-78138-756-7 010 $a1-78138-488-6 035 $a(CKB)4330000000005670 035 $a(SSID)ssj0001645877 035 $a(PQKBManifestationID)16414547 035 $a(PQKBTitleCode)TC0001645877 035 $a(PQKBWorkID)14951902 035 $a(PQKB)11783205 035 $a(StDuBDS)EDZ0001111446 035 $a(MiAaPQ)EBC4789572 035 $a(Au-PeEL)EBL4789572 035 $a(CaPaEBR)ebr11332320 035 $a(OCoLC)970638751 035 $a(EXLCZ)994330000000005670 100 $a20170203h20142014 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCrisis, credibility and corporate history $eproceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /$fAlexander L. Bieri [and eleven others] 210 1$aLiverpool, [England] :$cLiverpool University Press,$d2014. 210 4$dİ2014 215 $a1 online resource (x, 146 pages, 8 unnumbered pages of plates) $cillustrations (black and white, and colour) 225 1 $aICA Studies 300 $aIncludes index. 311 $a1-78138-137-2 320 $aIncludes bibliographical references and index. 330 8 $aThis title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses. 410 0$aStudies (International Council on Archives) 606 $aCorporations$xPublic relations$vCongresses 606 $aCorporations$xArchives$vCongresses 606 $aBusiness records$xManagement$vCongresses 615 0$aCorporations$xPublic relations 615 0$aCorporations$xArchives 615 0$aBusiness records$xManagement 676 $a659.2 702 $aBieri$b Alexander L. 712 02$aInternational Council on Archives. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813032703321 996 $aCrisis, credibility and corporate history$94105677 997 $aUNINA