LEADER 04299nam 2200709 450 001 9910812915203321 005 20230803034111.0 010 $a0-8122-0927-3 024 7 $a10.9783/9780812209273 035 $a(CKB)3710000000024753 035 $a(OCoLC)868967192 035 $a(CaPaEBR)ebrary10780873 035 $a(SSID)ssj0001036616 035 $a(PQKBManifestationID)11580674 035 $a(PQKBTitleCode)TC0001036616 035 $a(PQKBWorkID)11059293 035 $a(PQKB)10375046 035 $a(MiAaPQ)EBC3442269 035 $a(OCoLC)867741753 035 $a(MdBmJHUP)muse27274 035 $a(DE-B1597)449761 035 $a(OCoLC)922638851 035 $a(DE-B1597)9780812209273 035 $a(Au-PeEL)EBL3442269 035 $a(CaPaEBR)ebr10780873 035 $a(CaONFJC)MIL682629 035 $a(EXLCZ)993710000000024753 100 $a20130529h20132013 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aElecting the president, 2012 $ethe insiders' view /$fedited by Kathleen Hall Jamieson 205 $aFirst edition. 210 1$aPhiladelphia :$cUniversity of Pennsylvania Press,$d[2013] 210 4$dİ2013 215 $a1 online resource (252 p.) 300 $aDigest of a daylong discussion among top strategists from the Romney and Obama campaigns that took place at the Annenberg Public Policy Center in Philadelphia on December 6, 2012. 311 0 $a1-322-51347-3 311 0 $a0-8122-2290-3 320 $aIncludes bibliographies and index. 327 $tFront matter --$tContents --$tIntroduction --$t2012 Presidential Campaign Timeline --$tChapter 1. Election Overview --$tChapter 2. Campaigns and the Press --$tChapter 3. Looking Back, Looking Forward --$tChapter 4. Debate Strategy and Effects --$tChapter 5. Vice Presidential Selection --$tChapter 6. Advertising --$tChapter 7. Polling --$tIndex 330 $aPresident Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking changed the tenor of campaign reportage for better and for worse. On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. Electing the President, 2012 offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election. 606 $aPolitical campaigns$zUnited States$xCase studies$vCongresses 606 $aPresidents$zUnited States$xElection$y2012$vCongresses 610 $aFilm Studies. 610 $aMedia Studies. 610 $aPolitical Science. 610 $aPublic Policy. 615 0$aPolitical campaigns$xCase studies 615 0$aPresidents$xElection 676 $a324.973/0932 701 $aJamieson$b Kathleen Hall$0549344 712 02$aAnnenberg Public Policy Center. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812915203321 996 $aElecting the president, 2012$94109895 997 $aUNINA