LEADER 03777nam 2200673 a 450 001 9910812784603321 005 20230620180623.0 010 $a1-119-94595-X 010 $a1-62198-224-6 010 $a1-283-45407-6 010 $a9786613454072 010 $a1-119-94597-6 010 $a1-119-94594-1 035 $a(CKB)2550000000084300 035 $a(EBL)859300 035 $a(OCoLC)779616878 035 $a(SSID)ssj0000612835 035 $a(PQKBManifestationID)11381516 035 $a(PQKBTitleCode)TC0000612835 035 $a(PQKBWorkID)10571891 035 $a(PQKB)10512586 035 $a(MiAaPQ)EBC859300 035 $a(Au-PeEL)EBL859300 035 $a(CaPaEBR)ebr10531533 035 $a(CaONFJC)MIL345407 035 $a(EXLCZ)992550000000084300 100 $a20110927d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSensory and consumer research in food product design and development$b[electronic resource] /$fHoward R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion 205 $a2nd ed. 210 $aAmes, Iowa $cBlackwell Pub.$d2012 215 $a1 online resource (442 p.) 225 1 $aIFT Press series 300 $aDescription based upon print version of record. 311 $a0-8138-1366-2 320 $aIncludes bibliographical references and index. 327 $aSensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments 327 $a8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index 330 $aDuring the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business 410 0$aIFT Press series. 606 $aFood$xSensory evaluation 606 $aCommercial products$xTesting 615 0$aFood$xSensory evaluation. 615 0$aCommercial products$xTesting. 676 $a664/.07 700 $aMoskowitz$b Howard R$0305876 701 $aBeckley$b Jacqueline H$0305877 701 $aResurreccion$b Anna V. A$0305878 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812784603321 996 $aSensory and consumer research in food product design and development$9712554 997 $aUNINA