LEADER 01042nam a2200301 i 4500 001 991002679409707536 005 20020508204211.0 008 990521s1999 it ||| | grc 020 $a880445492X 035 $ab11044536-39ule_inst 035 $aPARLA167016$9ExL 040 $aDip.to Scienze dell'Antichitą$bita 041 0 $agrcitalat 082 0 $a130 082 0 $a133.4 100 1 $aLuck, Georg$0153643 245 10$aArcana mundi.$n2,$pDivinazione, astrologia, alchimia /$ca cura di Georg Luck 246 30$aDivinazione, astrologia, alchimia 260 $aMilano :$bFondazione Lorenzo Valla ; Arnoldo Mondadori,$c1999 300 $aXXV, 462 p. ;$c21 cm. 500 $aTesto orig. a fronte 650 4$aMagia$yAntichitą 907 $a.b11044536$b20-07-18$c28-06-02 912 $a991002679409707536 945 $aLE015 800 - 63/2$g1$i2015000039972$lle007$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i11168213$z28-06-02 996 $aArcana mundi$939482 997 $aUNISALENTO 998 $ale007$b01-01-99$cm$da $e-$fgrc$git $h0$i1 LEADER 05999nam 2200805 a 450 001 9910812731903321 005 20260107135337.0 010 $a9781405150583 010 $a9781281312228 010 $a1281312223 010 $a9780470996096 010 $a0470996099 010 $a9780470996089 010 $a0470996080 035 $a(CKB)1000000000404872 035 $a(EBL)351556 035 $a(OCoLC)476172734 035 $a(SSID)ssj0000167994 035 $a(PQKBManifestationID)11167173 035 $a(PQKBTitleCode)TC0000167994 035 $a(PQKBWorkID)10178921 035 $a(PQKB)10361088 035 $a(MiAaPQ)EBC351556 035 $a(Au-PeEL)EBL351556 035 $a(CaPaEBR)ebr10240420 035 $a(CaONFJC)MIL131222 035 $a(Perlego)2784088 035 $a(EXLCZ)991000000000404872 100 $a20060804d2007 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe handbook of organic and fair trade food marketing /$fedited by Simon Wright and Diane McCrea 205 $a1st ed. 210 $aOxford ;$aAmes, Iowa $cBlackwell Pub.$d2007 215 $axvi, 310 pages;$d26 cm 300 $a"Published with support from Sainsbury's Supermarkets"--Cover. 311 08$a9781405150583 311 08$a1405150580 320 $a"Useful organic and fair trade websites": p. 284-287. 320 $aIncludes bibliographical references and index. 327 $aThe Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; Introduction; Organic global overview; Organic Europe; Organic market overview; Organic farmland; Organic sales channels; Organic supply chain overview; Organic retailer overview; Organic North America; Organic market overview; Organic farmland; Organic supply chain overview; Organic sales channels; Organic retailer overview; Organic Asia; Organic market overview; Organic farmland; Organic Australasia; Organic market overview 327 $aOrganic farmland Global market for fair trade products; Conclusions; 2 The Organic Consumer; Introduction; A broadening appeal; A mass of motivations; Taste and health - the main purchasing triggers; A taste to believe in; The pleasure principle; Food with a story; Baby comes first; From fruit and vegetables to meat; The media and the message; A matter of trust; A changing climate on the environment; A mass of contradictions; Prices versus principles; Convenience versus conscience; Local versus organic; Beyond organic; Building an organic future - the role of the Soil Association 327 $aFuture trends The challenge of local food; Textiles, health and beauty and household cleaning; Convergence with fair trade; Differentiating primary produce; Packaging and health; 3 The Fair trade Consumer; Introduction; Cool to be kind: the evolving Fair trade consumer; Facts and figures: the Fair trade consumer; Getting into the habit; The Fair trade Foundation; A strategy of collaboration; Case Study One: NWFI; Case Study Two: Oxfam; Fair trade towns; The FAIR TRADE Mark; Working with licensees and retailers; Fair trade Fortnight; Celebrity endorsement; Farmers and workers centre-stage 327 $aMind the gap The international reach of Fair trade; Fair trade in facts: a quick look at Fair trade; The future of Fair trade; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; The origins of Yeo Valley; The farming focus at Yeo Valley; Yeo Valley Organic - the early years, 1994-2000; Development of the brand 2000-2002; Developing the brand range and identity, 2002-2004; New kids on the block, 2005; 2006 and beyond; Conclusions; 5 Case History: Green & Black's; Whole Earth Foods; The birth of Green & Black's; Belize; Maya Gold; Unforeseen bene. ts; Competition at last 327 $aRestructuring Supply chain management; Evolution; Growth; Quality and . avour - smallholders versus plantations; 6 Case History: Abel & Cole; Introduction; Customers; Communication; Anticipation; Range; Box schemes; Abel & Cole box service; Broader range development; Service; The customer relationship; Web trading and the customer relationship; Practical service; Sourcing; Production; Location; Producer relationships; Price; Transport; Policy development; The buying team; Ethics; Running an ethical business; The benefit of working ethically; 7 Case History: Clipper Teas; Introduction 327 $aChallenging conventions 330 $aThe Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA 517 3 $aOrganic and fair trade food marketing 606 $aNatural foods industry$vHandbooks, manuals, etc 606 $aNatural foods$xMarketing$vHandbooks, manuals, etc 606 $aFarm produce$xMarketing$vHandbooks, manuals, etc 606 $aBeverages$xMarketing$vHandbooks, manuals, etc 615 0$aNatural foods industry 615 0$aNatural foods$xMarketing 615 0$aFarm produce$xMarketing 615 0$aBeverages$xMarketing 676 $a641.3/020688 701 $aWright$b Simon$f1957-$0949138 701 $aMcCrea$b Diane$0314455 712 02$aSainsbury's (Firm) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812731903321 996 $aThe handbook of organic and fair trade food marketing$92145325 997 $aUNINA