LEADER 02703nam 2200553 450 001 9910812707103321 005 20230126212350.0 010 $a1-78441-386-0 035 $a(CKB)3710000000275525 035 $a(EBL)1834085 035 $a(SSID)ssj0001410238 035 $a(PQKBManifestationID)11814776 035 $a(PQKBTitleCode)TC0001410238 035 $a(PQKBWorkID)11374333 035 $a(PQKB)10445740 035 $a(MiAaPQ)EBC1834085 035 $a(EXLCZ)993710000000275525 100 $a20141123h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDigital behavioral and psychological principles /$fguest editor, Angela Hausman 210 1$aBradford, [England] :$cEmerald Insight,$d2014. 210 4$dİ2014 215 $a1 online resource (101 p.) 225 0 $aJournal of Research in Interactive Marketing,$x2040-7122 ;$vVolume 8, Issue 3 300 $aDescription based upon print version of record. 311 $a1-78441-385-2 320 $aIncludes bibliographical references. 327 $aCover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence 330 $aThe chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introduction to this ebook by reviewing literature related to the consumer behavior and social network theory as they apply to the Internet, literature covering the period from 1993-2012, spanning over 900 articles across more than 85 marketing journals. The second chapter, by Kabadayi and Price, investiga 410 0$aJournal of Research in Interactive Marketing: Volume 8, Issue 3 606 $aComputer programming 606 $aPsychology$xData processing 606 $aSocial networks$xComputer network resources$xEconometric models 615 0$aComputer programming. 615 0$aPsychology$xData processing. 615 0$aSocial networks$xComputer network resources$xEconometric models. 676 $a001.642 702 $aHausman$b Angela 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812707103321 996 $aDigital behavioral and psychological principles$94048464 997 $aUNINA