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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLydia Pinkham $eThe Face That Launched a Thousand Ads
210   $aLanham $cRowman & Littlefield Publishers$d2015
215   $a1 online resource (147 p.)
300   $aDescription based upon print version of record.
311   $a0-8108-8908-0 
327   $aContents; Foreword; Acknowledgments; Introduction; Ch01. A Family's Rise in Times of Fortune and Despair; Ch02. Lydia Stands Up, Stands Out; Ch03. Of Bloodletting and Poisons; Ch04. Of Patent Medicines, Abuses and All; Ch05. The Vegetable Compound Takes Root; Ch06. Portrait of a Woman Who Led the Way; Photospread; Ch07. In Death, Lydia Still Lights the Way; Ch08. The 1890s; Ch09. The Gospel According to Lydia; Ch10. Attack of the Muckrakers; Ch11. Times Change, but theCompound Lives On; Ch12. Call Her Good, Call Her Bad, Call Her a Success; Bibliography; Index; About the Author
330   $aIn Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American cul
606   $aAdvertising -- Medicine
606   $aPatent medicines -- United States -- History -- 19th century
606   $aPinkham, Lydia Estes, 1819-1883
606   $aWomen in medicine -- United States -- Biography
606   $aWomen in medicine$xHistory$y19th century$zUnited States$vBiography
606   $aPatent medicines$xMedicine$zUnited States
606   $aMedicine shows$xHistory
606   $aAdvertising
606   $aCommunication
606   $aHistory, Modern 1601-
606   $aPersons
606   $aPharmaceutical Preparations
606   $aMarketing
606   $aCommerce
606   $aDrugs
606   $aInformation Science
606   $aHistory
606   $aHumanities
606   $aTechnology, Industry, and Agriculture
606   $aTechnology
606   $aAdvertising as Topic
606   $aHistory, 19th Century
606   $aWomen
606   $aNonprescription Drugs
606   $aHealth & Biological Sciences$2HILCC
606   $aPharmacy, Therapeutics, & Pharmacology$2HILCC
615  4$aAdvertising -- Medicine.
615  4$aPatent medicines -- United States -- History -- 19th century.
615  4$aPinkham, Lydia Estes, 1819-1883.
615  4$aWomen in medicine -- United States -- Biography.
615  0$aWomen in medicine$xHistory
615  0$aPatent medicines$xMedicine
615  0$aMedicine shows$xHistory.
615  0$aAdvertising
615  2$aCommunication
615  2$aHistory, Modern 1601-
615  2$aPersons
615  2$aPharmaceutical Preparations
615  2$aMarketing
615  2$aCommerce
615  2$aDrugs
615  2$aInformation Science
615  2$aHistory
615  2$aHumanities
615  2$aTechnology, Industry, and Agriculture
615  2$aTechnology
615  2$aAdvertising as Topic
615  2$aHistory, 19th Century
615  2$aWomen
615  2$aNonprescription Drugs
615  7$aHealth & Biological Sciences
615  7$aPharmacy, Therapeutics, & Pharmacology
676   $a610.82
700   $aDanna$b Sammy R.,$01712798
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910812665803321
996   $aLydia Pinkham$94105249
997   $aUNINA