LEADER 05143nam 2200745Ia 450 001 9910812595203321 005 20200520144314.0 010 $a1-136-97485-7 010 $a9786613639035 010 $a1-280-66210-7 010 $a1-136-97486-5 010 $a0-203-85220-6 024 7 $a10.4324/9780203852200 035 $a(CKB)2550000000100312 035 $a(SSID)ssj0000694255 035 $a(PQKBManifestationID)11427233 035 $a(PQKBTitleCode)TC0000694255 035 $a(PQKBWorkID)10666907 035 $a(PQKB)10745018 035 $a(SSID)ssj0000739783 035 $a(PQKBManifestationID)12325328 035 $a(PQKBTitleCode)TC0000739783 035 $a(PQKBWorkID)10699738 035 $a(PQKB)11358555 035 $a(MiAaPQ)EBC743925 035 $a(Au-PeEL)EBL743925 035 $a(CaPaEBR)ebr10558593 035 $a(CaONFJC)MIL363903 035 $a(OCoLC)797918913 035 $a(OCoLC)794002203 035 $a(EXLCZ)992550000000100312 100 $a20110304d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aWatching the Olympics $epolitics, power and representation /$fedited by John Sugden and Alan Tomlinson 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d2012 215 $axiii, 258 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-57832-9 311 $a0-415-57833-7 320 $aIncludes bibliographical references and index. 327 $a1. Lording it : London and the getting of the Games / Alan Tomlinson -- 2. The ideals of the founding father : mythologised, evolved or betrayed? / Lincoln Allison -- 3. The promise of Olympism / Graham McFee -- 4. The Olympics as sovereign subject maker / Thomas F. Carter -- 5. The technicolor Olympics? : race, representation and the 2012 London Games / Daniel Burdsey -- 6. Youth sport and London's 2012 Olympic legacy / Marc Keech -- 7. Doping and the Olympics : rights, responsibilities and accountabilities (watching the athletes) / Barrie Houlihan -- 8. The Olympic documentary and the 'spirit of Olympism' / Ian McDonald -- 9. Torchlight temptations : hosting the Olympics and the global gaze / David Rowe and Jim McKay -- 10. Taste, ambiguity and the cultural Olympiad / Shane Collins and Catherine Palmer -- 11. Sex watch : surveying women's sexed and gendered bodies at the Olympics / Jayne Caudwell -- 12. Children of a lesser god : paralympics and high-performance sport / P. David Howe -- 13. The Olympic movement, action sports, and the search for Generation Y / Holly Thorpe and Belinda Wheaton -- 14. Team GB, the bards of Britishness and a disunited kingdom / Mark Perryman -- 15. The view from the pressbox : rose-tinted spectacle? / Rob Steen -- 16. Watched by the Games : surveillance and security at the Olympics / John Sugden -- 17. Afterword : 'no other anything.' : the Olympic Games yesterday and today / John Sugden and Alan Tomlinson. 330 $aGlobal sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events. 606 $aMass media and sports 606 $aOlympics$xHistory 606 $aOlympics$xPolitical aspects 606 $aOlympics$xSociological aspects 615 0$aMass media and sports. 615 0$aOlympics$xHistory. 615 0$aOlympics$xPolitical aspects. 615 0$aOlympics$xSociological aspects. 676 $a796.48 701 $aSugden$b John Peter$01609216 701 $aTomlinson$b Alan$01609217 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812595203321 996 $aWatching the Olympics$94023988 997 $aUNINA