LEADER 05259nam 2200613 450 001 9910812423803321 005 20230126213219.0 010 $a1-118-92394-4 035 $a(CKB)3710000000205232 035 $a(EBL)1752709 035 $a(MiAaPQ)EBC1752709 035 $a(Au-PeEL)EBL1752709 035 $a(CaPaEBR)ebr10899805 035 $a(CaONFJC)MIL632019 035 $a(OCoLC)881386644 035 $a(EXLCZ)993710000000205232 100 $a20140908h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe breakthrough challenge $e10 ways to connect today's profit with tomorrow's bottom line /$fJohn Elkington and Jochen Zeitz ; foreword by Richard Branson 210 1$aSan Francisco, California :$cJossey-Bass,$d2014. 210 4$dİ2014 215 $a1 online resource (273 p.) 300 $aIncludes index. 311 $a1-118-53969-9 327 $aCover; Title Page; Copyright; Contents; Dedication; Foreword; Preface; Introduction: Profit from Tomorrow's Bottom Line; Chapter 1 Adopt the Right Aspirations; Ten Aspirations for Breakthrough Leadership; Aim to Do the Apparently Impossible; Hold Yourself Accountable; Take the Lead; Be Truly Ambitious; Work with Partners; Be Bold-and Simple; Redefine Success; Catalyze Movements; Provide a Voice for the Future; Engage People Around the World; Linking Aspirations to Incentives; Moving Aspirations Beyond Corporate Citizenship; Chapter 2 Create New Corporate Structures 327 $aExisting-and Breakthrough-Corporate FormsLLCs; Family-Owned Businesses; Employee-Owned Businesses; Cooperatives; Social Businesses and B Corps; Rethinking Existing Business Structures; Achieving Buy-In for Tomorrow's Corporate Forms; Achieving Critical Mass; Chapter 3 Apply True Accounting Principles; Accounting for Profit and Loss; Probing the Dark Side of Accounting; Accounting in Multiple Dimensions; Reporting Environmental Footprints; Integrated Accounting; Other Initiatives; Chapter 4 Calculate True Returns; Rebooting Economics; Getting a Grip on Externalities 327 $aEngaging the Global C-SuiteInvesting for True Returns; Scaling Societal Value; Chapter 5 Embrace Well-Being; Positioning Business as a Driver of Well-Being; Measuring-and Valuing-Happiness and Well-Being; Taking a Cue from Social Entrepreneurs; Editing Choices to Boost Well-Being; Improving Infrastructures; Creating New Societal Dreams; Chapter 6 Level the Playing Field; Abiding by the Rules; Leveraging the Power of Positive Incentives; Removing Perverse Subsidies; Joining Forces; Avoiding Corruption; Evolving the Playing Field; Chapter 7 Pursue Full Transparency 327 $aDoing Business in the Goldfish BowlEmbracing Integrated Reporting; Shrinking Our Footprints; Redefining P&L and ROI; Harnessing Big Data; Plugging into the Circular Economy; Chapter 8 Redefine Education; Waking Up to the B-School Challenge; Changing the Relationship Between Business and B-Schools; Meeting the Needs of Tomorrow's Students; Changing the Face of Executive Education; Rediscovering Experiential Learning; Helping Today's Faculty Teach Tomorrow's Leaders; Reengineering Tomorrow's B-Schools; Chapter 9 Learn from Nature's Model; Probing the Three Levels of Biomimicry 327 $aGrasping the Ultimate Bottom LineInnovating Like Nature; Gaining Buy-In for Biomimicry; Chapter 10 Keep the Long Run in Mind; Expanding the C-Suite Time Horizon; Expanding the Time Horizon for Shareholders; Shifting Toward Longer-Term Investing; Rewarding Longer-Term Investors; Shuttling Between Timescales; Conclusion: Get Ready to Break Through; Rewriting the Rules; Breaking Through; Accept the Challenge; Commit to Breakthrough Leadership; Get the Internal and External Incentives Right; Join Forces-and Keep Us Posted; Notes; Acknowledgments; About the Authors; Index; More from Wiley; EULA 330 $a The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit-not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Tea 606 $aSustainable development 606 $aSocial responsibility of business 606 $aManagement$xEnvironmental aspects 606 $aOrganizational change 615 0$aSustainable development. 615 0$aSocial responsibility of business. 615 0$aManagement$xEnvironmental aspects. 615 0$aOrganizational change. 676 $a658.4/08 686 $aBUS000000$2bisacsh 700 $aElkington$b John$0613623 702 $aZeitz$b Jochen 702 $aBranson$b Richard 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812423803321 996 $aThe breakthrough challenge$93971556 997 $aUNINA