LEADER 02451nam 2200517 450 001 9910812403303321 005 20230808192730.0 010 $a93-5150-743-2 010 $a93-5150-745-9 035 $a(CKB)3710000000649400 035 $a(EBL)4568507 035 $a(SSID)ssj0001655658 035 $a(PQKBManifestationID)16436501 035 $a(PQKBTitleCode)TC0001655658 035 $a(PQKBWorkID)14859750 035 $a(PQKB)10372289 035 $a(MiAaPQ)EBC4568507 035 $a(EXLCZ)993710000000649400 100 $a20160716h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWinning the mandate $ethe Indian experience /$fBidyut Chakrabarty, Sugato Hazra 210 1$aNew Delhi, India :$cSage,$d2016. 210 4$dİ2016 215 $a1 online resource (251 p.) 300 $aDescription based upon print version of record. 311 $a93-5150-744-0 320 $aIncludes bibliographical references and index. 327 $aContents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization 327 $aThe Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors 330 $aThis book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. 606 $aPolitical campaigns$zIndia 615 0$aPolitical campaigns 676 $a324.9540532 700 $aChakrabarty$b Bidyut$f1958-$0517527 702 $aHazra$b Sugato 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812403303321 996 $aWinning the mandate$94082111 997 $aUNINA