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100   $a20150513h20152015  uy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aData driven $ehow performance analytics delivers extraordinary sales results /$fJenny Dearborn
205   $a1st edition
210  1$aSomerset, New Jersey :$cWiley,$d[2015]
210  4$d©2015
215   $a1 recurso electrónico (272 páginas) $cilustraciones
300   $aIncludes index.
311   $a1-119-04335-2 
311   $a1-119-04312-3 
320   $aIncludes bibliographic references and index.
327   $aCover; Title Page; Copyright; Dedication; Acknowledgments; Preface; Here's the Crux; Sharpen Your Competitive Edge; The Birth of a Vision; What You Can Expect from This Book; Going Holistic; In the Beginning ...; Chapter 1: Playing the Blame Game; The Dangers of Making Decisions Without the Right Data, Part I: A Prime Sales Example; The Dangers of Making Decisions Without the Right Data, Part II: Solving the Wrong Problem; The Dangers of Making Decisions Without the Right Data, Part III: Measuring Efficiency When What You Want Is Effectiveness; Management by Guesstimate
327   $aChapter 2: Pulling Back the CurtainNotes; Chapter 3: Changing Mindsets; Notes; Chapter 4: Finding the Keys; Notes; Chapter 5: Describing What Happened; Notes; Chapter 6: Diagnosing What's Wrong; Chapter 7: Predicting What's Ahead; Chapter 8: Prescribing What to Do; Chapter 9: Celebrating Success; About the Author; Index; End User License Agreement
330   $aA ""how-to"" guide to boosting sales through predictive and prescriptive analytics   Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea.
606   $aManagement$xStatistical methods
606   $aBusiness planning$xStatistical methods
606   $aPerformance
606   $aBig data
606   $aBusiness intelligence
606   $aDecision making$xStatistical methods
615  0$aManagement$xStatistical methods.
615  0$aBusiness planning$xStatistical methods.
615  0$aPerformance.
615  0$aBig data.
615  0$aBusiness intelligence.
615  0$aDecision making$xStatistical methods.
676   $a658.81
700   $aDearborn$b Jenny$01599278
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910812220803321
996   $aData driven$94050188
997   $aUNINA