LEADER 04553nam 22008054a 450 001 9910811933903321 005 20200520144314.0 010 $a0-292-79494-0 024 7 $a10.7560/714359 035 $a(CKB)1000000000479649 035 $a(OCoLC)646760639 035 $a(CaPaEBR)ebrary10245665 035 $a(SSID)ssj0000114460 035 $a(PQKBManifestationID)11129885 035 $a(PQKBTitleCode)TC0000114460 035 $a(PQKBWorkID)10124423 035 $a(PQKB)11091909 035 $a(MiAaPQ)EBC3443197 035 $a(OCoLC)183881675 035 $a(MdBmJHUP)muse2299 035 $a(Au-PeEL)EBL3443197 035 $a(CaPaEBR)ebr10245665 035 $a(OCoLC)940510770 035 $a(DE-B1597)588355 035 $a(OCoLC)1280944968 035 $a(DE-B1597)9780292794948 035 $a(EXLCZ)991000000000479649 100 $a20060311d2007 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrazilians working with Americans $ecultural case studies = Brasileiros que trabalham com americanos : estudos de casos culturais /$fOrlando R. Kelm and Mary E. Risner 205 $a1st ed. 210 $aAustin $cUniversity of Texas Press$d2007 215 $a1 online resource (209 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-292-71435-1 320 $aIncludes bibliographical references (p. [191]-196). 327 $tFrontmatter -- $tContents / Sumário -- $tPreface -- $tPrefácio -- $tAcknowledgments -- $tAgradecimentos -- $t1. The Pressure?s On -- $t2. World Ship -- $t3. Burger World -- $t4. Electro World -- $t5. Petro Fibras -- $t6. World Car -- $t7. Donut World -- $t8. Pizza World -- $t9. World Auto Parts -- $t10. Eco-Amusement World -- $tGlossary: English-Portuguese -- $tGlossário: Português-Inglês -- $tSuggested Readings / Leituras sugeridas 330 $aDoing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that. Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html. 606 $aAmericans$xEmployment$zBrazil 606 $aBusiness etiquette$zBrazil 606 $aBusiness etiquette$zUnited States 606 $aBusiness communication$zBrazil 606 $aBusiness communication$zUnited States 606 $aIntercultural communication$zBrazil$vCase studies 606 $aCorporate culture$zBrazil 606 $aCorporate culture$zUnited States 606 $aForeign executives$zBrazil$vCase studies 615 0$aAmericans$xEmployment 615 0$aBusiness etiquette 615 0$aBusiness etiquette 615 0$aBusiness communication 615 0$aBusiness communication 615 0$aIntercultural communication 615 0$aCorporate culture 615 0$aCorporate culture 615 0$aForeign executives 676 $a331.6/273081 700 $aKelm$b Orlando R.$f1957-$01719731 701 $aRisner$b Mary E$01719732 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910811933903321 996 $aBrazilians working with Americans$94117811 997 $aUNINA