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010   $a1-4438-8458-8
035   $a(CKB)3710000000485964
035   $a(EBL)4534929
035   $a(MiAaPQ)EBC4534929
035   $a(Au-PeEL)EBL4534929
035   $a(CaPaEBR)ebr11215940
035   $a(CaONFJC)MIL839013
035   $a(OCoLC)924632385
035   $a(EXLCZ)993710000000485964
100   $a20160620h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aRecruitment advertising as an instrument of employer branding $ea linguistic perspective /$fby Jolanta Lacka-Badura
210  1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2015.
210  4$d2015
215   $a1 online resource (258 p.)
300   $aDescription based upon print version of record.
311   $a1-4438-7654-2 
320   $aIncludes bibliographical references and index.
330   $aThe book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.The analysis conducted
606   $aHelp-wanted advertising
606   $aBranding (Marketing)
606   $aBusiness communication
615  0$aHelp-wanted advertising.
615  0$aBranding (Marketing)
615  0$aBusiness communication.
676   $a650.14
700   $a?acka-Badura$b Jolanta$01689161
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910811928403321
996   $aRecruitment advertising as an instrument of employer branding$94063968
997   $aUNINA