LEADER 02531nam 2200685Ia 450 001 9910811921903321 005 20200520144314.0 010 $a0-7619-7011-8 010 $a1-282-02061-7 010 $a9786612020612 010 $a1-84920-248-6 035 $a(CKB)1000000000716280 035 $a(EBL)420906 035 $a(OCoLC)437107953 035 $a(SSID)ssj0000251110 035 $a(PQKBManifestationID)11200714 035 $a(PQKBTitleCode)TC0000251110 035 $a(PQKBWorkID)10245483 035 $a(PQKB)11482419 035 $a(OCoLC)317754428 035 $a(StDuBDS)EDZ0000077526 035 $a(Au-PeEL)EBL420906 035 $a(CaPaEBR)ebr10285246 035 $a(CaONFJC)MIL202061 035 $a(FINmELB)ELB136864 035 $a(PPN)238412040 035 $a(FR-PaCSA)88869779 035 $a(MiAaPQ)EBC420906 035 $a(EXLCZ)991000000000716280 100 $a20060503d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStatistical modeling for management /$fGraeme D. Hutcheson and Luiz Moutinho 205 $a1st ed. 210 $aLos Angeles $cSAGE$d2008 215 $a1 online resource (xviii, 235 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-4462-2056-7 311 $a0-7619-7012-6 320 $aIncludes bibliographical references (p. [223]-230) and index. 327 $aCover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index 330 8 $aBringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications. 606 $aMarketing$xMathematical models 606 $aMarketing$xStatistical methods 615 0$aMarketing$xMathematical models. 615 0$aMarketing$xStatistical methods. 676 $a658.800151 686 $a85.40$2bcl 700 $aHutcheson$b Graeme D$0613997 701 $aMoutinho$b Luiz$0116945 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910811921903321 996 $aStatistical modeling for management$94063904 997 $aUNINA