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010   $a9786613649836
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035   $a(OCoLC)797835038
035   $a(OCoLC)859447270
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100   $a20180706d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aEducation for sale /$fEric Midwinter
205   $a1st ed.
210  1$aLondon :$cRoutledge,$d2012.
215   $a1 online resource (105 p.)
225 0 $aRoutledge library editions. Education ;$vv. 48
300   $aFirst published in 1977.
311   $a0-415-75047-4 
311   $a0-415-67706-8 
320   $aIncludes bibliographical references.
327   $aEDUCATION FOR SALE; Copyright; EDUCATION FOR SALE; Copyright; Preface; Contents; Prologue: A Cautionary Tale; PART ONE: Why? It Pays Educationally to Advertise; PART TWO: How?; CHAPTER 1 We don't want those dirty, bloody, smelly mothers in here with us'; CHAPTER 2 'And I s'pose when we've finished this, the telly will come again'; CHAPTER 3  'A dazzling array of communication'; CHAPTER 4 'We're on our home ground'; CHAPTER 5 Home-School Harry et alia; CHAPTER 6 'It'll end up with the children waiting for us to come out of school!'; CHAPTER 7 Parents' committees ... and parents' rooms
327   $aCHAPTER 8 The ultimate in home and school relationsCHAPTER 9 Tried mechanics; PART THREE: Where Now? A Forward Role; Epilogue: Albert and His Schooling; Bibliography
330   $aTeachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly -practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has become an acute professional concern for teachers to involve parents as closely as possible in the educational process. The book acknowledges that educational salesmanship must be adapted to the cultu
410  0$aRoutledge library editions.$pEducation.
606   $aHome and school
606   $aParent-teacher relationships
615  0$aHome and school.
615  0$aParent-teacher relationships.
676   $a371.1/03
676   $a371.103
700   $aMidwinter$b Eric C.$01607406
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910811891703321
996   $aEducation for sale$93933663
997   $aUNINA