LEADER 01336nam2 2200301 i 450 001 SUN0009069 005 20071113120000.0 010 $a01-992420-5-4 100 $a20020912d2000 |0engc50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aˆ2: ‰Keynesian economics, unemployment, and policy$fedited by Roger E. Backhouse, Andrea Salanti 210 $aOxford$cOxford university$dc2000 215 $aVIII, 304 p.$d22 cm. 461 1$1001SUN0009068$12001 $aMacroeconomics and the real world$fedited by Roger E. Backhouse, Andrea Salanti$v2$1210 $aOxford$cOxford university$dc2000$1215 $a2 v.$d22 cm. 606 $aMacroeconomia$2FI$3SUNC001875 620 $aGB$dOxford$3SUNL000020 676 $a339.5$cPolitica macroeconomica$v21 702 1$aBackhouse$b, Roger E.$3SUNV007172 702 1$aSalanti$b, Andrea$3SUNV007173 712 $aOxford university$3SUNV000064$4650 801 $aIT$bSOL$c20181109$gRICA 912 $aSUN0009069 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$d00 CONS XX.Cd.28 2 $e00 21246 995 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$h21246$kCONS XX.Cd.28 2$oc$qa 996 $aKeynesian economics, unemployment, and policy$91223813 997 $aUNICAMPANIA LEADER 01002cam2-2200337---450- 001 990003521970203316 005 20110414114538.0 010 $a978-88-495-2090-3 035 $a000352197 035 $aUSA01000352197 035 $a(ALEPH)000352197USA01 035 $a000352197 100 $a20110414d2010----km-y0itay50------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a2009$fIstituto nazionale di economia agraria 210 $aRoma$cEdizioni Scientifiche Italiane$d2010 215 $aXV, 410 p.$d30 cm$e1 CD-ROM 461 1$1001000352195$12001$a<> commercio con l'estero dei prodotti agroalimentari 606 0 $aProdotti agroalimentari$xCommercio$2BNCF 676 $a380.141$v22 710 02$aINEA$0352855 801 0$aIT$bsalbc$gISBD 912 $a990003521970203316 951 $a380.141 INE 3$b70769 G.$c380.141$d00295918 959 $aBK 969 $aECO 979 $aCHIARA$b90$c20110414$lUSA01$h1145 996 $a2009$91114710 997 $aUNISA LEADER 04986nam 2200709 450 001 9910811847503321 005 20230126210839.0 010 $a0-8144-3333-2 035 $a(CKB)2670000000488900 035 $a(EBL)1390901 035 $a(SSID)ssj0001060589 035 $a(PQKBManifestationID)11573623 035 $a(PQKBTitleCode)TC0001060589 035 $a(PQKBWorkID)11087679 035 $a(PQKB)11190767 035 $a(Au-PeEL)EBL1390901 035 $a(CaPaEBR)ebr10816210 035 $a(CaONFJC)MIL550441 035 $a(OCoLC)865330176 035 $a(CaSebORM)9780814433324 035 $a(MiAaPQ)EBC1390901 035 $a(EXLCZ)992670000000488900 100 $a20130627h20142014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe art of social selling $efinding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks /$fShannon Belew 205 $a1st edition 210 1$aNew York :$cAmerican Management Association,$d[2014] 210 4$d©2014 215 $a1 online resource (301 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-3332-4 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots 327 $aChapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping 327 $aThe Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers 327 $aCreating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule 327 $aIdentifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources 327 $aChapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan 330 $aCompanies that aren't selling socially...are selling themselves short. 606 $aInternet marketing 606 $aMarketing$xSocial aspects 606 $aSelling 606 $aOnline social networks 606 $aSocial media 615 0$aInternet marketing. 615 0$aMarketing$xSocial aspects. 615 0$aSelling. 615 0$aOnline social networks. 615 0$aSocial media. 676 $a658.8/72 700 $aBelew$b Shannon$01667256 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910811847503321 996 $aThe art of social selling$94026981 997 $aUNINA