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100   $a20130417d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe cycle $ea practical approach to managing arts organizations /$fMichael M. Kaiser with Brett E. Egan
205   $a1st ed.
210   $aWaltham, Mass. $cBrandeis University Press$d2013
215   $a1 online resource (205 p.)
300   $aDescription based upon print version of record.
311   $a1-61168-400-5 
311   $a1-299-79405-X 
327   $aProgramming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
330   $aOffers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations
606   $aPerforming arts$xManagement
615  0$aPerforming arts$xManagement.
676   $a791/.068
700   $aKaiser$b Michael M$01609828
701   $aEgan$b Brett E$01658531
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910811540403321
996   $aThe cycle$94012586
997   $aUNINA