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035   $a(CKB)2550000001198310
035   $a(EBL)1602917
035   $a(OCoLC)874153741
035   $a(MiAaPQ)EBC1602917
035   $a(Au-PeEL)EBL1602917
035   $a(CaPaEBR)ebr10831329
035   $a(CaONFJC)MIL571602
035   $a(OCoLC)869520311
035   $a(EXLCZ)992550000001198310
100   $a20140204h20142014  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 04$aThe handbook of international advertising research /$fedited by Hong Cheng
205   $aFirst edition.
210  1$aMalden, Massachusetts :$cJohn Wiley & Sons,$d2014.
210  4$dİ2014
215   $a1 online resource (657 pages)
225 0 $aHandbooks in communication and media
300   $aDescription based upon print version of record.
320   $aIncludes bibliographical references and indexes.
330   $aThis timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area.
410  0$aHandbooks in communication and media
606   $aExport marketing$xResearch$vCongresses
606   $aForeign trade promotion$xResearch$vCongresses
606   $aAdvertising
615  0$aExport marketing$xResearch
615  0$aForeign trade promotion$xResearch
615  0$aAdvertising.
676   $a658.8
702   $aCheng$b Hong$f1958-
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910811343603321
996   $aThe handbook of international advertising research$93972358
997   $aUNINA
999   $bFully catalogued$aFULCAT