LEADER 03034nam 2200577 450 001 9910811309303321 005 20230803195413.0 010 $a3-95489-618-4 035 $a(CKB)2670000000534384 035 $a(EBL)1640398 035 $a(SSID)ssj0001215268 035 $a(PQKBManifestationID)11678901 035 $a(PQKBTitleCode)TC0001215268 035 $a(PQKBWorkID)11177201 035 $a(PQKB)11602059 035 $a(MiAaPQ)EBC1640398 035 $a(Au-PeEL)EBL1640398 035 $a(CaPaEBR)ebr10856444 035 $a(OCoLC)871780095 035 $a(EXLCZ)992670000000534384 100 $a20140415h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCustomer experiences affect customer loyalty $ean empirical investigation of the starbucks experience using structural equation modeling /$fDaniel Gurski 210 1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (63 p.) 225 1 $aCompact 300 $aDescription based upon print version of record. 311 $a3-95489-118-2 320 $aIncludes bibliographical references. 327 $aCustomer Experiences affect Customer Loyalty; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Literature Review; 2.1 The Evolution from Products to Services to Experiences; 2.2 The Initial Conceptual Model; 3. Methodology & Research Design; 3.1 Assigning Scales to the Individual Constructs; 3.2 Pre-Testing the Scales; 3.3 Adjustments and Refinements; 3.4 Testing the Measurement Model; 4. Data Analysis; 4.1 Comparison of Competing Models; 4.2 Selection of the Best Fitting Structural Model; 5. Discussion; 6. Conclusion; 6.1 Theoretical Implications 327 $a6.2 Managerial Implications6.3 Limitations & Future Research; Reference List; Appendix 330 $aThe study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived wea 410 0$aCompact. 606 $aBayesian statistical decision theory 606 $aStructural equation modeling 615 0$aBayesian statistical decision theory. 615 0$aStructural equation modeling. 676 $a519.542 700 $aGurski$b Daniel$01668013 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910811309303321 996 $aCustomer experiences affect customer loyalty$94028294 997 $aUNINA