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100   $a20101220d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe principles of Islamic marketing$b[electronic resource] /$fBaker Ahmad Alserhan
210   $aBurlington, Vt. $cGower$dc2011
215   $a1 online resource (221 p.)
300   $aIncludes index.
311   $a0-566-08922-X 
327   $aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
330   $aThe Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System.
606   $aMarkets$zIslamic countries
607   $aIslamic countries$xCommerce
615  0$aMarkets
676   $a658.80088/297
700   $aAlserhan$b Baker Ahmad$01643252
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910811267803321
996   $aThe principles of Islamic marketing$93988397
997   $aUNINA