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100   $a20111102d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSocial media marketing for digital photographers /$fLawrence Chan
205   $a1st ed.
210   $aIndianapolis, IN $cJohn Wiley & Sons$dc2012
215   $a1 online resource (274 p.)
225 1 $aWiley Desktop Editions
300   $aIncludes index.
311   $a1-118-01412-X 
327   $aSocial Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action Plan
327   $aKnow Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog Posts
327   $aTurn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; Index
330   $aTeaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use th
410  0$aWiley Desktop Editions
606   $aPhotography$xInternet marketing
606   $aCommercial photography
615  0$aPhotography$xInternet marketing.
615  0$aCommercial photography.
676   $a770.688
700   $aChan$b Lawrence$01718313
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910811198903321
996   $aSocial media marketing for digital photographers$94115158
997   $aUNINA