LEADER 04692oam 2200673I 450 001 9910810974903321 005 20240418100921.0 010 $a1-281-93122-5 010 $a0-203-93101-7 010 $a9786611931223 010 $a1-135-85927-2 010 $a1-135-85926-4 024 7 $a10.4324/9780203931011 035 $a(CKB)3230000000210410 035 $a(SSID)ssj0000312811 035 $a(PQKBManifestationID)11258999 035 $a(PQKBTitleCode)TC0000312811 035 $a(PQKBWorkID)10352283 035 $a(PQKB)11632636 035 $a(MiAaPQ)EBC371040 035 $a(Au-PeEL)EBL371040 035 $a(CaPaEBR)ebr10274153 035 $a(CaONFJC)MIL193122 035 $a(OCoLC)476207263 035 $a(OCoLC)889813620 035 $a(EXLCZ)993230000000210410 100 $a20180706d2009 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aVisual communication research designs /$fKeith Kenney 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2009. 215 $axvii, 289 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-98869-1 311 $a0-415-98870-5 320 $aIncludes bibliographical references (p. [267]-283) and index. 327 $aLike an espresso but without the insomnia -- Putting your best "cyberface" forward -- I don't want to talk about it; I want to draw it! -- Reach out and hug someone -- We shall act and overcome, together -- Working for two universities 5,000 miles apart -- Traditions are group efforts to prevent the unexpected -- That story's ridiculous; look, here's what happened -- Everything you wanted to know, but were powerless to ask / David Weintraub -- Sex on TV : a content interpretive analysis. 330 $aVisual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals - this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, 330 8 $aphotographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component. 606 $aResearch$xMethodology 606 $aVisual communication$xResearch 606 $aVisual communication 615 0$aResearch$xMethodology. 615 0$aVisual communication$xResearch. 615 0$aVisual communication. 676 $a302.2/22 686 $a05.38$2bcl 700 $aKenney$b Keith R$g(Keith Raymond),$01703776 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810974903321 996 $aVisual communication research designs$94089226 997 $aUNINA