LEADER 02994nam  2200493   450 
001 9910810895503321
005 20201230184523.0
010   $a1-118-82490-3
010   $a1-118-82489-X
010   $a1-119-18351-0
035   $a(CKB)4330000000009163
035   $a(MiAaPQ)EBC5520247
035   $a(PPN)242697925
035   $a(CaSebORM)9781118824856
035   $a(OCoLC)1054093058
035   $a(EXLCZ)994330000000009163
100   $a20181009d2019      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSocial media data mining and analytics /$fGabor Szabo [and three others]
205   $a1st edition
210  1$aIndianapolis, Indiana :$cWiley,$d2019.
215   $a1 online resource (355 pages)
300   $aIncludes index.
311   $a1-118-82485-7 
327   $aUsers : the who of social media -- Networks : the how of social media -- Temporal processes : the when of social media -- Content : the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions.
330   $aHarness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
606   $aConsumer behavior$xForecasting
615  0$aConsumer behavior$xForecasting.
676   $a658.8342
700   $aSzabo?$b Ga?bor$01217542
702   $aBoykin$b Oscar
702   $aPolatkan$b Gungo
702   $aChalkiopoulus$b Antonios
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810895503321
996   $aSocial media data mining and analytics$94075199
997   $aUNINA