LEADER 02354nam  2200589Ia 450 
001 9910810872003321
005 20200520144314.0
010   $a1-280-47875-6
010   $a9786610478750
010   $a1-84544-618-6
035   $a(CKB)1000000000003191
035   $a(SSID)ssj0000465800
035   $a(PQKBManifestationID)11302536
035   $a(PQKBTitleCode)TC0000465800
035   $a(PQKBWorkID)10457150
035   $a(PQKB)10800717
035   $a(MiAaPQ)EBC232233
035   $a(Au-PeEL)EBL232233
035   $a(CaPaEBR)ebr10052657
035   $a(CaONFJC)MIL47875
035   $a(OCoLC)133167688
035   $a(EXLCZ)991000000000003191
100   $a20000815d2002      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aFuturecast in marketing $efindings from an academic think tank /$fguest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2002
215   $a97 p
225 0 $aEuropean journal of marketing ;$vv.36, no. 4
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-86176-668-7 
327   $aContents -- Abstracts and keywords -- Guest editorial -- Exploring key neo-marketing directions through the use of an academic ''think tank' -- Relationship marketing: what if . . . ? -- Determining marketing strategy -- Predicting a diverse future -- About the authors.
330   $aCapitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are the exception rather than the rule.
606   $aBusiness forecasting
606   $aMarketing
615  0$aBusiness forecasting.
615  0$aMarketing.
676   $a658.8
701   $aDavies$b Fiona$01684375
701   $aMoutinho$b Luiz$0116945
701   $aVeloutsou$b Cleopatra$01597308
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810872003321
996   $aFuturecast in marketing$94055837
997   $aUNINA