LEADER 03839nam 22006011 450 001 9910810817803321 005 20230803021954.0 010 $a1-61811-319-4 024 7 $a10.1515/9781618113191 035 $a(CKB)2550000001130577 035 $a(EBL)3110532 035 $a(SSID)ssj0001152952 035 $a(PQKBManifestationID)11659340 035 $a(PQKBTitleCode)TC0001152952 035 $a(PQKBWorkID)11147487 035 $a(PQKB)10721484 035 $a(MiAaPQ)EBC3110532 035 $a(DE-B1597)540966 035 $a(OCoLC)868871321 035 $a(DE-B1597)9781618113191 035 $a(Au-PeEL)EBL3110532 035 $a(CaPaEBR)ebr10775050 035 $a(CaONFJC)MIL530388 035 $a(EXLCZ)992550000001130577 100 $a20131027d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAt the intersection of education, marketing, and transformation /$fSabra Brock 210 1$aNew York :$cTouro College Press,$d2013. 215 $a1 online resource (150 p.) 225 0 $aTouro University Press 300 $aDescription based upon print version of record. 311 $a1-61811-312-7 311 $a1-299-99137-8 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tTable of Contents -- $tPreface -- $tTools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate / $rBrock, Sabra / Florescu, Ionut / Teran, Leizer -- $tCreating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School / $rBrock, Sabra / Abel, Amy Lui -- $tGender Equality for Learning Leadership in Undergraduate Business Schools -- $tMeasuring the Importance of Precursor Steps to Transformative Learning -- $tEmpowering PowerPoint: Slides and Teaching Effectiveness / $rBrock, Sabra / Joglekar, Yogini -- $tLibrary and Marketing Class Collaborate to Create Next Generation Learning Landscape / $rBrock, Sabra / Tabaei, Sara -- $tWhat Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- $tGerman American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity / $rBrock, Sabara / Luedeke, Holger -- $tSimulation in the College Classroom: Enhancing the Survey Research Methods Learning Process / $rAbel, Amy Lui / Sardone, Nancy B. / Brock, Sabra -- $tFamous Gary's/Famous Names -- $tElements of Successful Collaboration: An Overview / $rBrock, Sabra / Abel, Amy Lui -- $tCan You Speak Marketing? -- $tIndex 330 $aThere have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. 606 $aBusiness education 606 $aMarketing 615 0$aBusiness education. 615 0$aMarketing. 676 $a650.071 700 $aBrock$b Sabra$01668727 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810817803321 996 $aAt the intersection of education, marketing, and transformation$94029513 997 $aUNINA