LEADER 03375nam 2200565 a 450 001 9910810815803321 005 20240417025426.0 010 $a1-61058-401-5 035 $a(CKB)3460000000121198 035 $a(OCoLC)826866890 035 $a(CaPaEBR)ebrary10690594 035 $a(SSID)ssj0000719780 035 $a(PQKBManifestationID)12277475 035 $a(PQKBTitleCode)TC0000719780 035 $a(PQKBWorkID)10661074 035 $a(PQKB)10755102 035 $a(MiAaPQ)EBC3399569 035 $a(Au-PeEL)EBL3399569 035 $a(CaPaEBR)ebr10690594 035 $a(CaONFJC)MIL524071 035 $a(OCoLC)923349874 035 $a(EXLCZ)993460000000121198 100 $a20111019d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe graphic designer's electronic-media manual$b[electronic resource] $ehow to apply visual design principles to engage users on desktop, tablet, and mobile websites /$fJason Tselentis 205 $a1st ed. 210 $aBeverly, Mass. $cRockport Publishers$d2012 215 $a1 online resource (257 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-59253-778-2 320 $aIncludes bibliographical references and index. 327 $aCover -- Title -- DedicatIon -- Contents -- Preface: Reflections on Electronic Media -- Introduction: Twelve Fundamentals -- 1. Know the Material -- 2. Know the Audience -- 3. Understand the Scope -- 4. Understand the Final Production -- 5. The Fold -- 6. Adaptability -- 7. Rough It Out -- 8. It's All Type and Image -- 9. Use a Grid -- 10. Contrast, Contrast, Contrast -- 11. Interface Unity -- 12. Interface Variety -- Chapter 1: The Digital Realm -- The Online Experience -- Users -- Interactivity -- Navigation and Metaphors -- Chapter 2: Managing the Design -- Team Roles -- The Design Process -- Structure and Sequence -- Concept and Testing -- Chapter 3: Format + Layout -- The Format -- Composition Basics -- Composition Tools -- Visual Relationships and Contrasts -- Dynamics -- Chapter 4: Typography -- Type Primer -- Permutations and Sizes -- Designing with Type -- Nuances -- Chapter 5: Color + Pattern -- Seeing and Making Color -- Working with Color -- Texture and Pattern -- Visual Properties -- Chapter 6: Image + Illustration -- Image Modality -- Imagined Worlds -- The Language of Images -- Pushing Boundaries -- Chapter 7: The Online Brand -- Brand Basics -- Look and Feel -- Engagement -- Appendixes -- Glossary -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X. 517 3 $aHow to apply visual design principles to engage users on desktop, tablet, and mobile websites 606 $aGraphic design (Typography) 606 $aInformation display systems 615 0$aGraphic design (Typography) 615 0$aInformation display systems. 676 $a686.2/2 700 $aTselentis$b Jason$01642538 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810815803321 996 $aThe graphic designer's electronic-media manual$94029498 997 $aUNINA