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010   $a1-118-61402-X
010   $a0-470-39446-3
010   $a1-280-51065-X
010   $a9786610510658
010   $a1-84704-457-3
010   $a1-84704-557-X
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100   $a20051202d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGeomarketing $emethods and strategies in special martketing /$fGerard Cliquet ; [Translated by Eugene Hughes]
205   $a1st ed.
210   $aLondon $cISTE Ltd. ;$aNewport Beach, Calif. $cISTE USA$d2006
215   $a1 online resource (327 p.)
225 1 $aGeographical information systems series
300   $aEnglish translation of: Le ge?omarketing : me?thodes et strate?gies du marketing spatial published by Hermes Science/Lavoisier in 2002.
311   $a1-905209-07-X 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
330   $aThis title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr
410  0$aGeographical information systems series.
606   $aTarget marketing
606   $aConsumer behavior
615  0$aTarget marketing.
615  0$aConsumer behavior.
676   $a658.8/04
700   $aCliquet$b Ge?rard$0960909
701   $aHughes$b Eugene$01439619
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810778603321
996   $aGeomarketing$93601918
997   $aUNINA