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100   $a20180706d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aManagement science applications in tourism and hospitality /$fZheng Gu, editor
210  1$aNew York :$cRoutledge,$d2012.
215   $a1 online resource (127 p.)
300   $a". has been co-published simultaneously as Journal of travel & tourism marketing, Volume 16, Numbers 2/3 2004."
300   $aFirst published by the Haworth Hospitality Press, 2004.
311   $a1-306-40454-1 
311   $a0-7890-2518-3 
320   $aIncludes bibliographical references and index.
327   $aCover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States; An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis; Hotel Labor Productivity Assessment: A Data Envelopment Analysis; Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector; Modeling Tourism Demand: A Decision Rules Based Approach
327   $aInitially Testing an Improved Extrapolative Hotel Room Occupancy Rate Forecasting TechniqueForecasting in Short-Term Planning and Management for a Casino Buffet Restaurant; Applying City Perception Analysis (CPA) for Destination Positioning Decisions; Index
330   $aFind out how accurate forecasting and analysis can prevent costly mistakes!  Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficie
606   $aHospitality industry$xManagement
606   $aTourism$xManagement
615  0$aHospitality industry$xManagement.
615  0$aTourism$xManagement.
676   $a910/.68
676   $a338.4791
701   $aGu$b Zheng$f1947-$01667160
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810712303321
996   $aManagement science applications in tourism and hospitality$94026834
997   $aUNINA