LEADER 04249nam 2200529Ia 450 001 9910810709903321 005 20200520144314.0 010 $a87-630-9961-6 035 $a(CKB)2670000000067516 035 $a(SSID)ssj0000647448 035 $a(PQKBManifestationID)11370605 035 $a(PQKBTitleCode)TC0000647448 035 $a(PQKBWorkID)10593461 035 $a(PQKB)10064243 035 $a(MiAaPQ)EBC3400776 035 $a(Au-PeEL)EBL3400776 035 $a(CaPaEBR)ebr10465531 035 $a(OCoLC)774280223 035 $a(EXLCZ)992670000000067516 100 $a20051014d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aRetailing in a SCM-perspective /$fHerbert Kotzab & Mogens Bjerre (eds) 205 $a1. ed. 210 $a[Copenhagen] $cCopenhagen Business School Press$d2005 215 $a263 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a87-630-0126-8 320 $aIncludes bibliographical references. 327 $aIntro -- Retailing in a SCM-Perspective -- Table of Contents -- 1. Introduction -- 2. Retailing in the context of IT and distribution -- Distribution, marketing channels and retailing -- Technology and Information technology -- Consequences of IT for managing retail distribution -- Applying IT to retailing - the case of Internet basedgrocery retailing -- Example of an on-line shop - www.billa.at -- 3. Retailer strategies -- Retail Market Development -- Retailer Strategy Development -- The 8 Positioning Elements -- The Cost Leadership Strategy and its Elements -- The Differentiation Strategy and its Elements -- Status of Retailer Positioning -- 4. Retail logistics and Supply Chain Management -- Introducing the concept of logistics and Supply Chain Management -- General aspects of retail logistics -- A model of retail logistics -- Retail logistics decision parameters -- The concept of retail oriented supply chain management -- Retailing as a result of value constellation in supply chains -- 5. IT-Applications for retail store management -- Essential elements of IT-driven retail management -- IT-based retail marketing processes -- Modern supermarkets in European business practice -- 6. The automation of retail logistics -- Combining IT with just-in-time oriented retail logistics systems - Information or inventory? -- Electronic data Interchange (EDI) -- Barcodes -- Scanners -- Combining EDI, barcodes and scanners to automated logistics -- Future outlook - Radio Frequency Identification (RFID) -- General introduction to specific applications of IT-based retail logistics systems -- Applications of IT-driven retail logistics systems - the case of Swiss Migros, US-based Wal-Mart and Rewe Austria -- 7. Retail Marketing Processes -- Various retailer strategies -- Implications of various retailer strategies on marketing processes and SCM. 327 $aImplications for SCM -- Efficient Consumer Response - Demand Side -- Category Management -- 8. Special IT-based retail trends -- IT-based retail trend # 1 - Efficient Consumer Response -- IT-based retail trend # 2 - Collaborative Planning, Forecasting and Replenishment (CPFR) -- IT-based retail trend # 3 - -- The Global Commerce Initiative -- 9. B2B Relationships in Retailing -- Introduction -- Defining a Key Account -- Supplier - Customer Relationships -- The Role of the Key Account Manager -- Organizing towards Key Accounts -- Marketing to Key Accounts - Trade Marketing -- Conclusion -- 10. Customer Relationship Marketing (CRM) in Retailing -- The increasing importance of customer orientation -- Customer satisfaction as a fundamental concept -- Customer retention in retailing -- Perspectives of Customer Relationship Marketing in retailing. 606 $aRetail trade$xManagement 606 $aBusiness logistics 615 0$aRetail trade$xManagement. 615 0$aBusiness logistics. 701 $aKotzab$b Herbert$f1965-$01195370 701 $aBjerre$b Mogens$f1959-$01667147 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810709903321 996 $aRetailing in a SCM-perspective$94026810 997 $aUNINA