LEADER 03851nam 2200673Ia 450 001 9910810669303321 005 20200520144314.0 010 $a1-280-99451-7 010 $a9786613766120 010 $a0-226-79114-9 024 7 $a10.7208/9780226791142 035 $a(CKB)2550000000105252 035 $a(EBL)965307 035 $a(OCoLC)799765194 035 $a(SSID)ssj0000739319 035 $a(PQKBManifestationID)12299238 035 $a(PQKBTitleCode)TC0000739319 035 $a(PQKBWorkID)10687623 035 $a(PQKB)10997537 035 $a(StDuBDS)EDZ0000157689 035 $a(MiAaPQ)EBC965307 035 $a(DE-B1597)523806 035 $a(OCoLC)1135585947 035 $a(DE-B1597)9780226791142 035 $a(Au-PeEL)EBL965307 035 $a(CaPaEBR)ebr10580551 035 $a(CaONFJC)MIL376612 035 $a(EXLCZ)992550000000105252 100 $a20111003d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe sounds of capitalism $eadvertising, music, and the conquest of culture /$fTimothy D. Taylor 205 $a1st ed. 210 $aChicago ;$aLondon $cUniversity of Chicago Press$d2012 215 $a1 online resource (367 p.) 300 $aDescription based upon print version of record. 311 $a0-226-79115-7 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tList of Illustrations -- $tList of Examples -- $tAcknowledgments -- $tIntroduction: Capitalism, Consumption, Commerce, and Music -- $t1. Music and Advertising in Early Radio -- $t2. The Classes and the Masses in the 1920s and 1930s -- $t3. The Great Depression and the Rise of the Radio Jingle -- $t4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s -- $t5. The Standardization of Jingle Production in the 1950s and After -- $t6. The Discovery of Youth in the 1960s -- $t7. Consumption, Corporatization, and Youth in the 1980s -- $t8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After -- $t9. New Capitalism, Creativity, and the New Petite Bourgeoisie -- $tNotes -- $tReferences -- $tIndex 330 $aFrom the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clic" Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. 606 $aMusic in advertising$zUnited States 606 $aAdvertising$zUnited States$xHistory$y20th century 606 $aMass media and music$zUnited States 615 0$aMusic in advertising 615 0$aAdvertising$xHistory 615 0$aMass media and music 676 $a306.48420973 686 $aLC 87610$2rvk 700 $aTaylor$b Timothy Dean$01621814 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810669303321 996 $aThe sounds of capitalism$93955291 997 $aUNINA