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100   $a20130523d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aUnderstanding augmented reality $econcepts and applications /$fAlan B. Craig
205   $a1st edition
210   $aAmsterdam $cMorgan Kaufmann$d2013
210  1$aWaltham, MA :$cMorgan Kaufmann,$d2013.
215   $a1 online resource (xxiv, 272 pages) $cillustrations (chiefly color), maps
225 0 $aGale eBooks
300   $aIncludes index.
311   $a0-240-82408-3 
320   $aIncludes bibliographical references and index.
327   $aMachine generated contents note:  Chapter 1 What is Augmented Reality? Chapter 2 Augmented Reality Concepts Chapter 3 Content is Key! Augmented Reality Content Chapter 4 Augmented Reality Hardware Chapter 5 Augmented Reality Software Chapter 6 Interaction in Augmented Reality Chapter 7 Mobile Augmented Reality Chapter 8 Augmented Reality Applications Chapter 9 The future of Augmented Reality.
330   $a"Chapter 1 introduces the idea that augmented reality (AR) is a medium. Although it is a medium, there is technology that is required to carry it out. In much the same way that technology is required for other media, like movies, AR also utilizes technology to carry out the ideas represented in the medium. It is important to learn about the medium first and foremost and then the technology. A movie producer must understand the medium and its affordances, how it can be used to tell a story, etc. in order to create a compelling movie. Simply learning about cameras and projectors does not enable one to make great movies. The same is true with augmented reality. Simply learning about the technology does not enable an AR producer to create compelling AR applications. Chapter 1 also provides a history of augmented reality, compares and situates augmented reality with related media an technologies, and defines some key terms related to augmented reality, including the definition for augmented reality that is used throughout the book"--$cProvided by publisher.
606   $aAugmented reality
615  0$aAugmented reality.
676   $a006.8
700   $aCraig$b Alan B$066277
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910810502303321
996   $aUnderstanding augmented reality$92015008
997   $aUNINA