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100   $a20160107d2016      fy|            0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aCracking the creativity code $ezoom in/zoom out/zoom in framework for creativity, fun, and success /$fArie Ruttenberg & Shlomo Maital
210  1$aNew Delhi :$cSAGE,$d2016.
215   $a1 online resource $cillustrations
300   $aIncludes index.
311   $a81-321-1968-1 
311   $a1-322-14808-2 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; 9 - How Come Nobody Thought of That Before?; 1 - Your Brain as a PC; 2 - Your Imagination; 3 - Taking the Imagination Elevator to the Land of Unlimited Possibilities; 4 - Creativity in Action; 5 - So-How in the World Do You Create?; 6 - Build Your Creativity Muscles; 7 - What Scholars Know about Creativity; 8 - On Becoming Walter Mitty; Epilog; Index; About the Authors
330 8 $aCreativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.
606   $aCreative ability
606   $aSuccess
615  0$aCreative ability.
615  0$aSuccess.
676   $a153.35
700   $aRuttenberg$b Arie$f1948-$01635614
702   $aMaital$b Shlomo
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910810308503321
996   $aCracking the creativity code$93976483
997   $aUNINA